Today's Hottest Trends for On-the-Spot Marketing! "A must read for media and marketers."--Alan Cohen, CEO, OMD USA"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for maToday's Hottest Trends for On-the-Spot Marketing! "A must read for media and marketers."--Alan Cohen, CEO, OMD USA"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age."--John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift"Understanding what's possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world."--John Miller, CMO, NBC Universal TV Group"Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it!"--Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited"Beverly Macy is a true innovator and thought leader in the field of social media marketing."--Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los AngelesAbout the BookIn an era when information travels at phenomenal speed along the "real-time Web," a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media.With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free!Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how:The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in HaitiOrange County Transportation Authority engaged citizens to participate in transportation planning and useDIRE CTV boosted customer loyalty and trust by finding and solving complaints in real timeEMC transformed business processes by leveraging workforce social media proficiency and "open" behavior modelsMarketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in The Power of Real-Time Social Media Marketing to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events....
|Title||:||The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World|
|Number of Pages||:||272 Pages|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World Reviews
Too much bread to go through before you get to the meat.
This book was sent to me for free from a textbook company that I use. It is a very current primer on social media, why it is important and how it can change your business/organization. I have a feeling it will be dated in another year or so but right now it is a terrific book to read to build your social media knowledge base and understand how all types of organizations are leveraging social media. There are a bunch of case studies in the middle of the book that are interesting, especially the one on how the Red Cross used social media to raise money for the Haiti earthquake relief. I recommend it, especially if you are someone without a strong base knowledge of the topic.
Don't be fooled by ecstatic reviews here and there. I assume, it's mostly fake on this site and other sites like Amazon etc. Comments not only alike, they're similar!And about the book itself. I can describe it as: "Water - water - water - water - out of subject - water - water - one line of useful stuff - water -water -water..." I think I could fit all the useful thoughts from here in a one A4 list, but the author is a genius - he could stretch this one tiny list to a whole book with 200+ pages in it. As my advice - don't waste you time with this book. It's not worth it at all.
A must-read book on social media for the knowledge worker, manager, executive, or entrepreneur.
Written for large corporations with a lot of marketing assumed knowledge. Not really what I was looking for but some helpful tips.
Case studies are helpful and provided me with some new ideas to solve my issues.
Just ok. Nothing spectacular.