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Title : How the BJP Wins: Inside India s Greatest Election Machine
Author :
Rating :
ISBN : 9789386228451
Format Type : Hardcover
Number of Pages : 256 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

How the BJP Wins: Inside India s Greatest Election Machine Reviews

  • Arvind
    2019-01-09 21:57

    This book is a fine analysis of BJP's election machine through the prism of one of India's most complex and largest state elections - UP 2017. It analyses each of the factors - the Modi brandname, Amit Shah's strategies, RSS & co, Hindu-Muslim divide and BJP's expansion drive into new states in separate chapters yet never losing the complete picture. Also, this nicely complements an earlier book - "War Room" by Ullekh NP that was based on personalities - Modi, Shah, Prashant Kishor, IT professionals etc behind d BJP 2014 Lok Sabha victory. And I think both Ullekh and Prashant Jha r mildly anti-BJP but unlike our good left-liberals they were true to d facts.Both books came to my notice via podcasts that I respect. I was prejudiced against d publisher Juggernaut as a populist house but a friend's 5* review pushed me to pick this up thankfully !

  • Alind
    2018-12-19 19:40

    In less than 250 pages, journalist Prashant Jha has been able to decode the unstoppable Modi juggernaut. Jha was among the very few journalists who predicted BJP's behemoth victory in Uttar Pradesh. His relentless ground reporting has been a key factor in the explanation of the mindset of common Indian citizens.The book explains the role of Amit Shah behind the successive wins of the BJP, Ram Madhav's role in expanding the party in the North-East and Kashmir, Sangh's role in supporting BJP and it also deals with nuances of the Uttar Pradesh elections.

  • Hrishikesh
    2019-01-10 01:57

    A riveting insight into the complexities of India's electoral battlefield. I think the author has, at the very least, attempted to be objective; but as with any such subject, whether one agrees or disagrees with the analysis depends on the reader. The book is very engaging - would have loved to finish it in one go had I read it on a weekend. My chief complaint about the book is that it has almost exclusively focused on UP & Bihar. To a certain degree this is understandable - the author has spent a very long time in these states. The only departure is when he discusses the North East & JK. I would have appreciated a comment on Punjab, Delhi, Maharashtra, Karnataka, Goa, Odisha etc. Such a comment would have made the book more insightful.

  • Jesse
    2019-01-01 18:03

    Quick read, but excellent book - particularly at showing how the BJP is able to run up such huge margins in UP/Bihar and expand into states where it has had limited-to-zero presence, until now.Sections on BJP's social engineering (which is, more-or-less, copying Nitish Kumar's 2005 & 2010 strategy in Bihar) and the failure of "secularism" and "social justice parties" are particularly interesting.

  • Pankaj Goyal
    2019-01-17 17:43

    Prashant Jha, an Associate Editor with Hindustan Times, has a long track of covering Indian national politics, particularly politics in the Gangetic plains. How the BJP Wins: Inside India’s Greatest Election Machine is his latest book. As the title of the book suggests, this book tells us how the BJP wins election after election. In other words, the book tries to analyze the election machinery of the BJP and provides an insight into the complexities of the India’s election system. The major part of the book deals with the UP state election 2017 and gives an informed account of the events that shaped this election. By doing this, the book brings into perspective the multiple mechanisms that have gone into making a big impact on this election. As all of us know, Narendra Modi is politically astute and knows the art of spreading his message according to the need of the audience. The book starts by dealing with this aspect of Modi’s charm. The book tries to look into the secrets of Narendra Modi’s mass appeal and then moves on to discuss the effect of demonetization. On 8 November 2016, the Modi government announced the phasing out of certain currency notes. This step was taken not only to control black money, but also to crack down the use of counterfeit currency. This sudden move brought a disruption to the everyday lives of ordinary citizens of the country. There was a general assumption that this drastic step by Modi government will harm the BJP politically in the upcoming elections. However, nothing of that sort happened. On the contrary, there was a palpable enthusiasm for the move as was witnessed later on in the UP state election 2017. The BJP won this election handsomely. Why didn’t demonetization harm the BJP in this election? The book tries to answer this question.Amit Shah played a very important role in transferring the BJP election machinery, and the book tells us the ways this machinery operates on the ground during both campaigning and election. Amit Shah’s school of election management focused on bringing new members to the party, mass contact on a consistent level and forming the lowest level of organizational structure. The book discusses all of these in detail. Other topics that have been discussed in the book include the impact of the BJP’s ideology with Hindutva, the role of RSS during election, and the BJP’s expansion into North-East and Kashmir. The book also touches upon the story of the Bihar state election 2015. The BJP lost this election but learnt a number of lessons. What were these lessons the BJP drew from Bihar loss? The book makes an effort to answer that. I feel that a few more pages could have devoted to discuss this issue. While I followed the UP state election 2017 closely, reading this book made me aware of quite a few facts that I didn’t know personally. At the same time, at many portions in the book, I felt that the story from the other side was missing. I would have liked to know a little bit more about the election machinery of the opposition parties. Inclusion of this would have resulted into presenting a comparative account and, consequently, would have enhanced the quality of the book. Anyhow, the writing style in this book is breezy and, overall, the book is an easy read. The pacing is such that it keeps readers engaged throughout. You will love reading this book if you enjoy reading about the Indian electoral system and having followed the UP state election 2017 closely. Note: I received a free copy of this book from Juggernaut in exchange of an honest review.

  • Srivatsan V
    2019-01-08 21:44

    How the BJP Wins – A ReviewRecently I read the books “How the BJP Wins” by journalist cum author Prashant Jha. As the title suggests, the book is literally about how the BJP keeps winning elections back to back as you would have witnessed in the last few years and also been expanding into the territories where it didn’t have much existence in the past. As Ram Madhav has said in a chapter in this book “Elections are as much about management as politics. You have to understand your constituency well, you have to manage your resources, you need to know what to use where, you need to strategize, plan and execute it carefully.” The BJP – NDA Govt’s victories in various polls held during the last 3-4 years are a perfect example of that as well as it shows what boundless, unlimited ambition can achieve.Apart from the introductory chapter, the book is divided into 7 different chapters starting with the Modi Hawa and the formation of a new govt at the centre which is distinct & unique in comparison as compared to its predecessors and how the Modi Hawa played the crucial role in BJP’s upcoming wins. Then the book moves on to Shah’s Sangathan which gives a good insight into Amit Shah school of election management. The Modi – Shah duo has completely changed the image of the BJP in terms of winning elections and also being a tough duo for the opposition to handle and all this comes after a lot of hardwork and playing the right cards. You will be completely exposed to the amount of sacrifice, hardwork and journeys Amit Shah undergone to make the present BJP an unbeatable force. The next two chapters focusses on the tools & technology uses to win the elections and how the ground efforts of RSS’s workers had proven to be crucial to winning elections for BJP. Also, it throws light on how the BJP is evolving to a more inclusive Hindutva party under Modi – Shah which appears in contrast to the ABV-Advani BJP we would have seen.The chapter on “H-M” Chunav has useful insights (although I have read some contradictory news & views on the same. Hence, I am not commenting much on it). Then, the focus on the book is on how the BJP has expanded beyond its Heartland where it had not been in power before especially in J & K, North East states, etc. & how the tactics followed to win polls there differed with the tactics followed elsewhere. How Ram Madhav’s induction into BJP by RSS has proven to be invaluable for the BJP in expanding into newer territories. Also, this chapter throws light on the birth of new poll strategists for BJP who are now proving very invaluable – Rajat Sethi & Shubhrastha. Finally the book ends with the issues the BJP may face in future/ presently facing and things it may have to deal to stay in power. Prashant ends it with perfectly the words “Winning is easier than ruling. How the BJP uses the power it has acquired so successfully will determine whether PM Modi’s vision of a “New India” is fulfilled”.Go and read this book to get a good insight on : How the BJP wins polls, How winning polls is very much as success in any endeavour where lots of hardwork, planning & careful execution of the same plays a good role, also on how the BJP is evolving at present politically as well as ideologically as compared to the BJP we saw decades ago. Thanks Prashant for this insightful book.- Srivatsan V

  • Saurabh Goyal
    2019-01-02 17:53

    It is a timely book. BJP is reshaping Indian politics like never before. It has reduced almost all other political players to the margins. In this backdrop it is important to know what makes it tick.The extent of present hegemony of BJP was never in the sight of even the most optimist BJP supporters. The very nature of the party limited its political prospects to certain classes (Mostly middle class,notionally Upper, urban), and Hindi-speaking belt. Then how did BJP transcend these limitations? Prashant Jha suggest a 3 pronged strategy. First, co-opting of present political elites from different parties to build a vote base in areas hitherto untouched by BJP. Here the party gives priority to political compulsions rather than idealism. Second, dilution of its ideological core and incorporating diversity within, and finally, different strategy for different regions depending upon the context.Apart from the innovative strategy, what works for BJP is few remarkable individuals. Mr. Narednra Modi, who is politically astute, knows the art of marketing, a great orator who can shape his message according to the audience, and can shame even his opponents by his sheer energy and focus. To be sure, he uses a message which can be all things to all people- development, Hindutva, Aspiration, social mobility all things blended without being contradictory. Second, Mr. Amit Shah, who, has transformed the BJP organisation. His sociological calculations are more often than not rewarding to BJP in elections. Finally, people like Ram Madhav, Sunil Bansal, and part-timer like Prashant Kishor are remarkable in what they have achieved.The problem with the book is that at times it gets biased. So its true that BJP stirs communal waters in areas where it sees dividends. Author does mention that. But he doesn't get deep into the faults of Congress and others who have wielded power so far and have created the necessary ground fro BJP to surge. Why is it that secularism has become a word people mock at, why is that charge of Muslim appeasement has so much political traction even when report after report suggest that Muslims are economically backward, why is it that caste still remains major political axis in India. BJP builds on these conditions. But their creation cannot be a matter of a year or two. The book is pacy and rewarding, for both supporters and detractors of BJP. Supporter can seek some pride in the sheer political domination; detractors can learn a trick or two from BJP.

  • Ubah Khasimuddin
    2019-01-10 21:49

    Interesting book about the current political situation in India, about how the BJP seems to be winning everything it touches, with a few exceptions. Jha's analysis is thorough, and as he has worked on the election trails for many years as a journalist, also trustworthy. What I enjoyed is the clinical nature of the book, Jha doesn't take sides, but tells it like it is, the ingenious methods of the BJP of winning, taking advantage of weak opponents, building up strong networks and even poaching candidates when need be. What I found interesting is how the BJP seems to leave no stone un-turned, playing the caste system, stroking communal tensions. Despite not liking the BJP's hate politics, I have to applaud their genius, if they were not semi-fascist in thinking, I would suggest the Democrats take a page from the BJP in how to run a ground race and win elections. I didn't give the book more stars only because as an outsider to India politics I definitely was clueless about parts, if you know the players you would probably get more out of the book, also the attention to detail, while good, is tough to slog through if, again, you are not familiar with the day to day workings and decades historical knowledge of politics in India. Definitely recommend to students of current affairs for Southeast Asia and India in particular. Also good for those wanting to learn more about electioneering in the developing world, fascinating to see parallels and disparities between American elections and Indian elections (more alike than one thinks).

  • Kritarth Anand
    2018-12-26 22:42

    Insightful look into the BJP election machinery. Prashant Jha followed BJP during the UP elections and has presented reasons on what is making the Modi-Shah duo, a force to reckon with in Indian politics. This book is a very honest attempt by a journalist to crack Amit Shah's algorithm through three different prisms. 1. Shah's arithmetic: How BJP estimates the caste/voter groups to be targeted to form a winning coalition and how they woo different groups, at the same time retain traditional base 2. Sangh and Sanghathan: Highly motivated, coordinated and tech savvy volunteer network working like clockwork for elections. Book tries to answer How, why and what makes them do what they do.3. Perception Game: From Modi Hawa to Love Jihad to Vikas politics. How BJP is using perception for voter consolidation. Its a interesting and quick read without technical language, some theories for example how Hindutva and development politics has been married together are particularly insightful. Highly recommended for anyone interested in contemporary Indian politics.

  • Jayasankar Thayyil
    2018-12-31 20:39

    A compelling read which elucidates the reasons behind the electoral hegemony of BJP. It delves deep into Modi charisma and the way Amit shah manages and forms contradictory caste equations to achieve electoral success. It also tells us the ways in which the BJP cleverly dilute their ideology to expand to new territories such as north east India. One chapter also explains the subtle way sangh is helping the party to achieve success. Altogether, a one stop point to know about the election machine which has taken the country by storm for the last 4 years.

  • Umesh Kesavan
    2019-01-05 19:37

    A sharp and comprehensive account of how the BJP juggernaut wins election after election. Though most of the content/analyses in the book can be found across different contemporary sources ( newspapers,websites and magazines) , it is important to have a lucidly written single source that records events for posterity and this book serves that purpose.

  • Sadiq Kazi
    2019-01-01 23:42

    An insightful and incisive analysis of what makes BJP so invincible in current times, and indeed a lesson for every political party of India. However, whether the party remains invincible in the future is a matter of conjecture...after all no matter what machinery is deployed, at the end of the day it is always 'Janta Janardhan'!

  • Mohit Mahawar
    2019-01-14 17:54

    From Modi Hawa to Shah's Sangathan, From Sangh's role to BJP's foot march in North-East, from social engineering to communal polarisation, Prashant Jha covers it all. Laced with brilliant insights with comments from BJP and RSS insider, this book is a timely reminder of the ongoing BJP's dominance in Indian electoral scene.

  • Swateek
    2018-12-26 20:47

    if the political geography of India interest you, and if you want to know how BJP has done what they have done to win. here's a first hand account.loved the book for its simplicity, fluidity and perfect train of thoughts. would recommend to read!

  • Karthik Ram
    2018-12-28 20:52

    Pleasantly surprised. Balanced and insightful.

  • Sai Teja Pratap
    2019-01-12 17:44

    A good start for anyone who wants to understand how elections and political alliances work in India. My rating indicates how much i learnt from the book, not necessarily how good the book is!

  • Suman Srivastava
    2018-12-22 01:57

    Great insights into the election winning machine that is the BJP. This is an objective analysis which isn't leaning either pro or anti BJP. Worth reading.

  • Siddhant Ingole
    2018-12-31 19:04

    This book is a good start for the uninitiated who dont have much knowledge about the politics of BJP. The social-engineering/caste aspect and the booth-level management by BJP has been explained in depth. I dont think anyone can write an honest book about how the BJP actually wins elections without it being being banned by the govt on frivolous charges or the author being hounded by the 'fringe'. May be one can hope for it once BJP goes out of power, which doesnt seem likely for the foreseeable future.

  • Mohak Mangal
    2018-12-25 18:56

    Apart from The Accidental Prime Minister, this book has to be a mandatory read for anyone even remotely interested in elections. Just because Indian politics is shrouded in utmost secrecy, any details about it are gold-dust. The book not only offers details but extraordinary insight into BJP's strategy and operations. This book is a book on elections but foremost, is a book on management. Apart from his smarts, the efforts that Jha must have put to build the relationships and trust required to write this book must be acknowledged and appreciated.

  • Yash Sharma
    2019-01-17 19:03

    Unraveling of the world's largest political party ---------------------------------------------------------------1) This book contains the following eight chapters -*Introduction*The modi hawa*Shah's sangathan*Social engineering*Sangh: source, supplement, shadow*The "H-M"(Hindu muslim) chunav*Beyond the Heartland*The future of the hegemon2) The language of the book is easy and you can complete this book in one sitting.3) The author had done a good job and the book reveals various tactics of BJP from winning election to polarization.4) Though the majority content of this book talks about how BJP wins the largest populated State of india (UP) with a huge majority,but the reader also get information about how BJP loses in bihar in 2015 and its entry into the various states of northeast for the first time.5) The reader will also get info on Amit Shah,that how a man who once started his political career as a poll agent went on to become the president of the world's largest political party.6) The author also highlighted the importance of RSS for the BJP, and how the former supplement it during the election time.7) The book also offers solution to the so called "Pseudo - Secular" political parties if they really want to defeat BJP.8) One thing which is absent in this book is not the inclusion of pictures ,as the author himself travelled in UP during the election he should have included some of the pics which will make the book more better for the reader.Still I will recommend to Those who are interested in reading about indian politics should read this book at least for once.I hope u like the review,thanks for reading "Jai Hind".

  • Pranvendra Champawat
    2018-12-23 20:34

    Initially, it felt like reading generic commentary but when author clearly articulates the contradictions and with such ease, it becomes difficult to put the book down.