The how-to, why-to guide to running international field research to inform and inspire product, brand, strategy, policy and communications. --Praise for the Handbook-- "The canonical classic reference for cross-cultural research. The crisp design and typography shine in timeless elegance." -Kevin Kelly, Author, The Inevitable....
|Title||:||The Field Study Handbook|
|Number of Pages||:||196 Pages|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
The Field Study Handbook Reviews
A little background, I've been doing user research and user centered design (as a core of other things I do) for about 20+ years. I have also been following Jan Chipchase's work for around 10 years or more and I am a fan of it. The price is steep, but it may be one of the most well rounded books I've run across. It has breadth with decent depth and covers a lot of ground. I could see this book as a class study guide. A lot of what is covered I have been rather familiar with for years and practiced for a long while, but I still found things of interest. I didn't read every word, but went through it somewhat carefully look to see if I agreed or could learn things, which was the case on both fronts.This is one of the books, if you have a lot of experience that would be a great reference for those new to this, with fewer than 3 to 5 years. I tend to use books like these to help in client work and working on teams with many different disciplines to help ground understanding across the team, but pointing to pieces and being able to say, "this".I have a feeling that this book will be a common reference that I keep close. How that fits with the cost is tough to judge. But, I have a feeling in 5 to 10 years it will still be close to me.
The Field Study Handbook is ostensibly a guide to running qualitative research in unfamiliar cultures. It walks the reader through the entire process of defining the scope of the research, pitching to clients, building a team, recruiting participants, research methods, analysis and synthesis methods, reporting, and how to stay sane throughout the process. But it's far more than that. As Craig Mod described it in his podcast On Margins, it's a guide to travel considerately and reflectively in the 21st century. It's immediately practical: "Carry a photocopy of your passport, as the locals do in places where graft is high, and give that to local authorities looking for ID first, because if they take your original they can extract a bribe." "Don’t carry a fake passport; you’ll be taken as a spy. Get a second passport for times when traveling frequently between non-compatible countries (Saudi Arabia, Iran, Israel)." P 67. It stands on its own as a travel guide to the world, how to move among people in a respectful and investigative manner without being crass or consumptive in your desire to learn about other cultures. “Field research is easier when you choose somewhere you don’t know so well, you’ll have less to unlearn.” P 329. The entire idea of the popup studio, a hybrid living and working area embedded in the local culture rather than hidden away in a hotel, makes the book worth it by itself.“Data is noise. The ability to turn data into something valued requires contextual understanding, nuanced conversations, and reflection.” P 426. To me, a cognitive scientist by training and an educational designer by trade, the Handbook also serves as a bulwark against the crusade of unreflective quantitive data-driven design. We live in an age where engineers can immediately perform quantitative A/B testing of designs without regard to hypotheses or frameworks. This kind of testing is fine when it is informed by theory, when it actually tests hypotheses. But how do you generate those hypotheses, how do you find out what to measure and test? This book answers those questions at the ground level: “Quantitative data is good at showing *what* is happening and can reveal a degree of *how*. However, it’s less effective at revealing *why*. The value of the *Handbook* is built on the premise that there are significant advantages to understanding why.” P 44. “The difference between an able research who can subtly shape social dynamics and a con artists, or even worse, a sociopath, is intent.” P 331. The Handbook is not Creswell's Qualitative Inquiry and Research Design, and it doesn't try to be; it's a far more practical approach to running research programs in the field. The book is not a perfect abstract work of the academy nor a ghostwritten romp through developing countries. It's a meditative exploration of what it means to do meaningful work throughout the world. The Handbook is very much a product of how it was written, in the morning, with middle-distance views and a cup of good coffee, before a day of solid, meaningful work.