Read Resistance Is Useless: The Art of Business Persuasion by Geoff Burch Online

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This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly wilThis book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings. Resistance is Useless will show you how to: * Change anyone's opinion on any subject. * Transform a lynch mob into your most devout supporters. * Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer. * Understand how a perfect product demonstration can get you hurled into the street by security. * Sell tanks to Genghis khan. Readership: General Business, customer service and sales....

Title : Resistance Is Useless: The Art of Business Persuasion
Author :
Rating :
ISBN : 9781841124698
Format Type : Paperback
Number of Pages : 270 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

Resistance Is Useless: The Art of Business Persuasion Reviews

  • Nigel Street
    2019-03-23 20:01

    What makes this book enjoyable is Geoff's very accessible and irreverent style. His assissination of long held theories of effective selling are amusing and in many cases spot on; illustrating his points with the hypotetical sale of a tank to Genghis Khan being a notable example. His observations on creating your own style, being attentive and responsive to the situation rather than rely on learning techniques rote style is refreshing. That said, like most books on the subject of sales it does seem like a lot of it has been said before and boils down to common sense or maybe I've read too many on the subject already!