Read The Story Factor (2nd Revised Edition) by Annette Simmons Doug Lipman Online


This edition has been updated with a bonus chapter, new techniques, and new stories. The author reminds us "that the oldest tool of influence is also the most powerfu. Showcasing over a hundred examples of effective storytelling drawn from the front line of business and government, as well as myths, fables, and parables from around the world she illustrates how story can bThis edition has been updated with a bonus chapter, new techniques, and new stories. The author reminds us "that the oldest tool of influence is also the most powerfu. Showcasing over a hundred examples of effective storytelling drawn from the front line of business and government, as well as myths, fables, and parables from around the world she illustrates how story can be used to persuade, motivate and inspire in ways that cold facts, bullet points, and directives can't....

Title : The Story Factor (2nd Revised Edition)
Author :
Rating :
ISBN : 19966148
Format Type : Paperback
Number of Pages : 320 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

The Story Factor (2nd Revised Edition) Reviews

  • Omar Halabieh
    2019-05-13 22:37

    As the title indicates, this is a book about the power of storytelling as an influencing tool. As Annette best tells it: "People don't want more information. They are up to their eyeball in information. They want faith...Faith needs a story to sustain it - a meaningful story that inspires belief in you and renews hope that your ideas indeed offer what you promise...Story is your path to creating faith. Telling a meaningful story means inspiring your reach the same conclusions you have reached and decide for themselves to believe what you say and do what you want them to do. People value their own conclusions more highly than yours. They will only have faith in a story that has become real for them personally. Once people make your story, their story, you have tapped into the powerful force of faith. Future influence will require very little follow-up energy from you and may even expand as people recall and retell your story to others."The author then goes to summarize what the remainder of the book is about: "The rest of this book is dedicated to proving to you the things you already know about storytelling and filling in whatever gaps might be missing. Storytelling is not rocket science. It is very easy and incredibly rewarding to practice."A very enlightening, practical and applicable book - no matter what it is that you do in life. You will find inspiration and learn numerous techniques to improve your storytelling abilities and consequently your influence. Highly recommended read!Below are key excerpts from the book, that I found particularly insightful:1- "There are six types of stories that will serve you well in your efforts to influence others. 1) "Who I Am" Stories, 2) "Why I Am Here" Stories, 3) "The Vision" Story, 4) "Teaching" Stories, 5) "Values-in-Action" Stories, 6) "I Know What You Are Thinking" Stories. "2- "Other methods of influence - persuasion, bribery, or charismatic appeals - are push strategies. Story is a pull strategy. If your story is good enough, people - of their own free will - come to the conclusion they can trust and the message you bring."3- "People need story to organize their thoughts and make sense of things. In fact, anyone you attempt to influence already has a story...If you tell them a story that makes better sense to them you can reframe the way they organize their thoughts, the meanings they draw, and thus the actions they take."4- "Policy can't adapt, but a story can give guidance, make sense, and without ruling on either side of an unresolvable conflict, invite someone to think through her own creative solution to a tough problem."5- "A good story helps you influence the interpretation people give to facts. Facts aren't influential until they mean something to someone. A story delivers a context so that your facts slide into new slots in your listener's brains."6- "However, if you tell sustaining, guiding stories like this one, people will feel empowered to stop asking you for answers and to think for themselves. An answer only gives them a fish, whereas a story teaches them how to fish for themselves."7- "Influence is a function of grabbing attention, connecting to what they already feel is important, and linking that feeling to whatever you want them to see, do,or feel. It is easier to let your story land first, and then draw the circle of meaning/connection around it using what you see and hear in the responses of your listeners. Influencing is a real-time activity."8- "Traditional models of influence are linear and focus on power that is first gained, then exercised, and in the end either reinforced or list. Story favors a circular model of power where influence is passed back and forth and where beginning are endings and endings are beginnings."9- "A wonderful way to find influential stories is to review the personal experiences that brought you to the place where you now want to influence others."10- "True influence changes behavior without relying on constant reminders. Any agreement that depends on policing future behavior is not addressing some force or dynamic still working against your desired goal."11- "No builder would start building without first understanding the foundations of the terrain. Neither would a successful influencer build a new story without first understanding the old stories. Influence will require either a new foundation that can coexist with the old stories or excavation and removal of the old outdated stories."12- "Storytelling tracks vital deviations that inspire growth - meaningful personal experiences, creative solutions to conflict, and paradoxial truths."13- "After all, organizational values form behavior. Stories about your values in action create and sustain the organizational culture (for better or for worse). When you live the vision and values you profess, you need only tell people what happened last week or last moth. If you aren't living your vision and values daily, well, you can't dress a pig in a ball gown and expect people to call her princess. Story telling operates as a litmus test of accountability that simultaneously inspires and reminds us to stay true to our values."14- "Storytelling is the most valuable skill you can develop to help influence others. It is your birthright to be a good storyteller. In a sense, your life is a story and you are already telling that one perfectly. "

  • Taka
    2019-05-09 00:43

    Not very helpful--I was very excited to start on this book after reading so many good reviews about it. I had my pen at the ready to underline valuable passages and take notes. I expected it to give me specific techniques and tips to improve my storytelling skills.But alas, my expectations were too high and unreasonable. I came away with a little bit more of appreciation for story and what it can do, but that's about it. No specific techniques or tips that could improve my skills as a storyteller.The main reason for this deficiency is that story as a form defies "rules" and "models." The author compares story models to dissecting a kitten to understand why it's cute.Touche.Story is specific, emotional, personal, and subjective. Good to know that. But that's specifically why it by its nature can't be modeled, codified, or broken down into a bunch of rules.Although I do believe there could have been more specific tips that might have helped me improve my storytelling skills, it comes down to this: listen to stories and tell stories.That's the only way to get better at it.Duh.I felt the book was too long and underdelivered. It gave some good stories but didn't give me enough information on the specific points it was making (see for example, how to influence the unconcerned and unmotivated).Overall, despite a few nuggets of golden advice, I was disappointed.

  • Maria
    2019-05-18 23:02

    i'm extremely disappointedi can't believe that a book about storytelling can be so boring. oh maybe it's my expectations that were wrong? basically, i wanted a kind of tutorial. like, here's how you build a story - 1, 2, 3. those are the types, those are the points, those are the tools. instead a got a whole book of waterwell, they mentioned the story types in the very beginning, but that was it. the rest of the book was about "stories are so powerful, it's so awesome, omg, stories are cool". i was like - seriously, 200 pages?? i mean, i'd be happy to read more about psychological and biological basics of story perception but not the phrase "stories are so convincing" over and over againi wonder, whether i'll read at least one decent business book this year...

  • Geoffrey
    2019-05-11 18:03

    After seeing it referred to in another book, I had this book sitting in my "wishlist" on Amazon for months. Then I slipped it into a shipment of books that I ordered and it sat on my shelf for several more months. Finally, during my summer holidays, I pulled it out and began to read.Annette Simmons is inspirational about the power of story. I was reading the book as a ministry leader, rather than as a professional speaker. It reminded me of the power of non rational communication, the power of community, the power of personal connection. She addressed the issue of the ethics of the use/abuse of this power. She hints that each mini story needs to connect to a meta narrative (and be congruent with our understanding of that great story if it is to be influential) - and as a Christian I affirm the power of the great story which Annette hints is "Truth".Annette also draws stories from a diverse range of sources - religious, cultural and the different areas of life. In fact, the strength of Annette's book is her modelling of how to tell a story. She argues that trying to explain how and why a story works (beyond some simple principles) is like dissecting a kitten to see why it is cute.I recommend this book to anyone who is interested in thinking about how to be a better leader by developing the skill of influencing others through story telling.

  • Will Jeffries
    2019-04-30 20:00

    I absolutely enjoy storytelling and believe this ancient art-form to be the foundation of civilization. If you are interested in storytelling, I would recommend you visit Doug Lipman, which the author of this book recommends as well:, a famous storyteller that I have grown to love over the years is Leo Sofer: offers free downloads of his stories as podcasts before they make it to the "buy me" page - so, I would encourage you to hop on over and give his stories a listen. He caters to adults as well as children as has a hypnotic way of going story within story within story - then back out again. It is captivating.Lastly, I would recommend Uncommon Knowledge "Storytelling" CD. It is packed with wonderful tales that will cause you to evaluate life from a different perspective: Life...

  • Jocelyn Paige
    2019-05-14 19:04

    My favorite book written about storytelling and storytelling techniques. The six types of stories help anyone understand how useful stories can be in communicating with people who are you and what you stand for. A must-have for entrepreneurs, I can also recommend this to writers, artists and specifically for anyone who blogs.

  • Mark Ruzomberka
    2019-05-17 19:47

    If you are familiar with the movie Inception then you know the line "What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient... highly contagious. Once an idea has taken hold of the brain it's almost impossible to eradicate. An idea that is fully formed - fully understood - that sticks; right in there somewhere."A wise man once told me "Don't let the truth get in the way of a good story." I think that applies here. It reminds me that people simply do not understand fact or analytical thought process and often forget numbers. This makes it hard for them to compare products or ideas and determine which one is better. Why did betamax lose, note because the specs were worse than VHS. Because they didn't tell as good of a story.What people do not forget are stories. Why because those stories create ideas, ah yes ideas those resilient little parasites. Often stories create other stories, and those who can tell a good story can often exert influence over others. Don't believe me, then say to someone "Let me tell you a story" and see how they are immediately drawn in, and set themselves up to really listen to what you have to say. In this day and age people have so much access to information, they no longer crave it but are overloaded by it. They want you to tell them a story so they don't have to sift through all that information, and instead can easily remember your story. Think about how many people whose names you forget but remember their "story". Most of have at one time or another tried to remember the guy from Texas or the Girl who drives a VW Beatle, and just could not remember their name.This book has helped me tell the story each of us tell thousands of times in our lifetime. That is the "Who we are any why we are here" story. When I meet new people for the first time I've changed my "Who I am story" to explain how I am from Pittsburgh and my great-grand-father was a butcher. Next, I say I'm just glad I learned how to program computers so I do not have to cut up cows for a living or work in a steel mill. This tends to be a bit better of a story than I have a Comp. Sci. degree and I'm from Pittsburgh. I like it because it gives me some context, but also sets the listener up to think I'm hard working and thankful to be in the field of technology.I was also happy to learn that some stories can even be a single sentence. My favorite from the book was "The man who beats his horse will soon be walking." I will try to remember that to my boss if he ever starts overloading me with work. But, more than anything I liked the story from Nelson Mandela in one of the final chapters of the book about hope.In the end who among us does not want to be a better story teller. So, in closing let me tell you a story about the what I learned from this book...

  • Clare
    2019-05-11 17:48

    Anyone who has an interest in how storytelling can be used for more effective communication (in business as well as personal situations) should read this book. It makes an incredibly compelling and clear case for the use of story and highlights a range of potential applications and benefits from using a story-based approach. As I made my way through the book I was hoping for some more 'how to' information. The new chapter in the paperback edition, 'Story Thinking as a Skill', was certainly the chapter I found most useful. While this chapter stops short of providing a step-by-step guide on how to elicit, structure and present stories, I realised, after making my way through the book, that this would be impossible. There is no one-size-fits-all formula or approach to storytelling, and as the author writes in the last paragraph of the book - 'Agility improves with practice and coaching. This new chapter is my best shot at the coaching part. Now it's time for you to go practice'.Notes from the book are at Webby Clare.

  • Wendy
    2019-04-27 00:40

    What did I learn from this book? What do I want to remember? Story of 3 men - 1 laying bricks, 1 building a wall, 1 building a cahtedral . . . storytelling can help us see the cathedral. Ask a 5-year-old if she can draw and she will enthusiastically say ‘Yes!’ Ask a group of adults the same question and they will hesitate . . . our lives are a story and we are already telling that one perfectly. Jewish Teaching Story – naked truth is rejected at every door. Clothe the truth in parable and it is warmly received. Stories house truths that can resonate. I think of David McCullough's quote from Undaunted - about how we can have all the facts and miss the Truth in history whereas we can have limited facts or incorrect facts and reach a larger Truth. 'Story lets you be congruent in a metaphorical way when facts seem diametrically opposed.' A fact is like a sack – it won’t stand up if it’s empty. To make it stand up, first you have to put in it all the reasons and feelings that caused it in the first place. – Luigi Pirandello

  • Jim Peterson
    2019-04-26 23:40

    I read this book for work.I would recommend The Story Factor to anyone interested in learning how to convert what they've learned from reading, writing and telling stories into a potential success factor in the world of work.Simmons explains how to use storytelling as a way to influence others. It sounds tricky, and it is, but it's essential for people working in sales, marketing or, like me, copywriting. The author does, however, emphasise that it is important to use this skill for worthy causes that you believe in, and not for manipulative purposes. The book was a bit repetitive and occasionally preachy, but I'd say overall it did inspire me to become a (better) storyteller. Can that be bad?

  • Laura
    2019-05-14 21:01

    I did not find this book useful. Annette Simmons focuses on why story is important and its effectiveness as a tool of influence and persuasion, but not so much on how to construct and use story effectively. At one point she argues that one can't really tell another how to tell a story - it's too instinctive and individual a process. So not much help there. She also continually intertwines "telling stories' with "living our story." The result is confusing, abstract, and more philosophical than practical. I much prefer Paul Smith's "Lead With a Story."

  • Ed
    2019-04-20 00:41

    This book ran hot and cold for me. Some chapters I found boring and others inspiring. I think if it had some exercises or challenged me to think more about relating my personal experiences to the stories in the book it would have engaged me more. It did enlighten me to the power of storytelling and for that it was worth the read. This is not a 'read it and master it' type of book. It is a starting point and a good introduction.

  • Brett
    2019-04-24 16:46

    A must read for salespeople, business owners, politicians, and anyone who needs to learn how to influence others (which is basically everyone on the planet).This is an incredibly good book, explaining very clearly how to use the power of stories to help people see things your way.As I said, YOU NEED TO READ THIS BOOK.

  • Nancy
    2019-04-25 23:52

    A great tool to have in your library if you are part of leading a company or organization. Simmons does a marvelous job gathering stories that really truly get the point across. I use this book in my storytelling class and the students love it.

  • Linda Sands
    2019-05-01 21:54

    Loved this book. The power of stories. Time to revisit & think about this oldest tool of influence.

  • Blake
    2019-05-11 23:54

    This is more of a business/public speaking book, and not a very good one at that. Very little insight into storytelling, and could have been re-titled "How to Win Friends and Influence People by Telling Stories."I knew I was in trouble when on page 30 she made the factual error stating Heaven's Gate members believed Halley's Comet was their salvation (it was actually Hale-Bopp) and spelled Halley "Haley."There are much better books on storytelling and public speaking. This one missed the mark.

  • Linda
    2019-05-19 00:50

    I got this book from a training class that highlighted storytelling as an effective communication tool. This book is a good further reminder of the power of stories. The first and last chapter were the weakest, but I found the rest very readable and useful. Now we’ll see if I am able to apply it...

  • Faith Wood
    2019-05-14 23:05

    I thought the author did a fabulous job of sharing case studies and examples about how to leverage story in your business marketing. As someone who speaks on influence and persuasion for government staff, this book will become a valuable resource for me in my future teachings.

  • Ron Willoughby
    2019-05-09 19:02

    Annette Simmons is impressive. She reminded me why I love storytelling and being a storyteller. I think I somehow had forgotten.I'll be reading parts of this book over and again, I can assure you.

  • Kelly
    2019-04-26 19:45

    I believe this book documents a very important principle of life, that we all know intuitively, but haven't articulated. Its a great book for leaders and parents alike.

  • Rich Angus
    2019-05-16 20:59

    Didn't really leave an impression to me to be honest. Less about the mechanics of a story, and more about a series of story I don't feel really resonates.

  • John
    2019-05-17 18:53

    Pleasantly surprised. Entertaining and informative. Provided good tools to impliment story telling into my speeches and employee interactions.

  • Mike Barretta
    2019-05-02 17:03

    More than I was expecting

  • Mahipal Lunia
    2019-05-16 20:58

    Finished a refresher on this book as I prepare to go through Slideology again. If you are new to Story Telling, this is a GOOD PREMIER. The key take away from the book is thinking of the 6 key stories every story teller needs to be able to tell/structure.The Story Factor By Annete Simmons 6 Kinds of Stories You Must Be Able to TellPeople dont want more information, they want stories through which they can have "faith in you." You can connect and influence people with 6 kinds of stories1. "Who I Am" Stories 2. "Why I Am Here" Stories 3. "The Vision" Story 4. "Teaching" Stories 5. "Values-in-Action" Stories 6. "I Know What You Are Thinking" StoriesWho Am I Stories - I have seen many leaders use the power of a story of a personal flaw to great effect. The psychologists call it self-disclosure. disclosure. One theory about why this works is that if I trust you enough to show you my flaws, you can trust me enough to show me yours.Why I Am Here Stories - Your reasons for wanting to influence may combine selfish ish desires for power, wealth, or fame with selfless desires to benefit the organization, society, or a particular group of people. If you choose to tell a story that focuses on your selfless reasons, at least acknowledge the existence of your personal goals lest you lose credibility as a truth-teller. People want to believe you-help them out.The Vision Story - You have to take the time to find a story of your vision in a way that connects-a story that people can see. The secret of a moving story is to tell it from a place of complete plete authenticity. A real vision story connects with people in a way that shrinks today's frustrations in light of the promise of tomorrow.Teaching Stories - Teaching stories help us make sense of new skills in meaningful ways. You never teach a skill that doesn't have a reason "why."Values In Action Stories - A good test for yourself is to discover cover how many stories you can come up with to demonstrate the values you profess to hold.I Know What You Are Thinking Stories - Living a life of influence means that we are more often evangelizing to the heathens and less often preaching to the choir.Think of stories as Holograms of Power and they hold the potential to create power.Stories Can Do What Facts Cannot - Just like knowledge can become wisdom, so can facts become a story. The story helps you build an interpretation around the facts, making absorbtion easier.Psychology of Story telling - gives a brief overview of what and how to tell an epic, as opposed to delivering a soundbite.Story Telling as A tool of influence _ if you work in the corporate world and or have a NLP background, this is self explanatory. The chapter at best is an overview of how to influence with stories3 Star rating. It is a good companion to Slideology and Resonance. I will cover them in the coming month as I get back to re-reading them.Mahipal

  • John Kaufmann
    2019-05-19 00:02

    I didn't know what to expect, but this book kind of grabbed me. It was full of wise advice, a lot of it in pithy form. The book is about the importance of stories, including how to tell stories that influence. And, of course, it uses a lot of little stories and vignettes to make its points.Facts appeal to the rational brain and often don't convince us. Stories appeal more to our emotions.Facts are one-dimensional, stories multi-dimensional. Where facts are direct, stories are more subtle and indirect - i.e., gentle persuasion. Stories help one figure out the meaning of facts. Story can hold complexity and even contradiction and paradox in a way that facts can't. Stories are less liable to activate resistance from the listener/reader. Stories help people remember in a way that facts and statistics often don't. In all these senses, stories can be more true than facts. The first criterion of a good story is, Can they trust you? You must connect before you convince. Before they listen to you, people want to know what's in it for you, who you are, and why you're there. Stories also need to appeal to the listener's emotional needs - their sense of belonging, of hope, of being good people, etc. Your goal is to activate the listener's/reader's senses, to put them in the experience, and to activate their imaginations. "Irrelevant details" can help make the story feel more "human." The author briefly describes some of the main archetypes that a story might use to anchor your story, and goes on to describe seven techniques to help you find stories.All in all, a surprisingly illuminating and enjoyable read.

  • Cary Griffith
    2019-04-30 23:53

    Here's a funny story about how I came to read this book. It was one of several the chief marketing officer of the company I worked for, for the last 10 years, listed as a book we could choose. There were several groups of 10 reviewers, and each group was supposed to pick one of the listed books to read and review. I chose "The Story Factor" and enjoyed it. I was almost finished with the book when, three days before the all-hands conference during which we were - among other activities - going to review and discuss our books, I was 'workforce reduced' (corporate speak for being laid off). I think the rest of the explanation was something like 'due to market forces,' etc. etc. Nonetheless, I enjoyed the book enough to finish it, in spite of the fact I canceled my flight to the all-hands conference and did not attend (was actually told I should not attend). I guess that illustrates how much I liked the book. That said, it was too long with too many words and she could have used an editor. Nuf' said.

  • Cathy Allen
    2019-04-19 19:47

    I will put this on my list of top ten books on personal development. A how-to book on influencing others that begins with self-reflection and the integrity required to project authenticity and believability. This book is very well done, and I see how it earned its spot in the "100 Best Business Books of All Time."Much like Stephen R. Covey (who wrote The 7 Habits of Highly Effective People, among other things) Annette Simmons is not a fan of technique. That is to say, she believes that only basic goodness, honesty, and strong character can produce influence. People of good intent can learn more about the power of story to bring others to their side, but story cannot be effectively used by the ill-intentioned to manipulate others. That strategy may work in the short-term, but will eventually lead to failure.I've had friends tell me they think storytelling is a strength of mine. After reading The Story Factor, I hope they are right. I know what I have to do to improve, anyway... and that is always a good thing.

  • John Capecci
    2019-04-30 22:45

    As others have pointed out, it's important to be clear about what Simmon's very good overview is focused upon - business communication, and where, why, and when to use stories to influence others in a business setting. As such, The Story Factor stands as a good summary of how stories can be part of your strategic communication plan. Its strength is that it is a compelling, expansive argument, one that can be given to business colleagues who still doubt that story can be persuasive.However, if you're looking for tips and techniques on *how* to deliver stories effectively, or applications of stories outside of a business setting, this is not Simmon's primary focus. Though she nods to "creating change" and "impacting the world," as a corporate trainer with a background in advertising communications, her sights are primarily trained on business communication and the endpoint is always about commerce and driving business forward.

  • Lester
    2019-04-22 17:42

    This is a very well written book, and the prose is easy to follow, and difficult to put down. This makes it all the more easier to follow the subject matter. I was in two minds, depending on which chapter I was reading. The early chapters are useful for an understanding of story-telling and what the essence of it is all about. There are a few chapters (How to tell a good story, Storyteller Dos and Donts) which help anyone wanting to concretely implement storytelling. The rest, however, are useful if you are in a particularly open frame of mind and want to know more about the psychology behind storytelling, and why it can influence people. There is a lot in common with emotional intelligence and various other theses on communication, and a lot is not necessarily to do with storytelling, which I find Ms. Simmon uses as a synonym for communication. Nevertheless an interesting read, and useful for those wanting an 'deep' introduction to the subject.

  • Amanda
    2019-05-13 23:43

    I don't recall why I placed this on my list of books to read, but there it sat for six and half years. Now that I have partnered with the world's foremost storytelling experts to deliver their Storytelling for Leaders program in the United States, I rescued this book from my "to read shelf" and read it on their recommendation. The author's work certainly informed and educated the workshop creators, who tip their hat to Annette Simmons' expertise, but the entities are separate. That being said, they are a fantastic complement to each other . Having already been trained in Storytelling for Leaders, I have the practicals under control and this book provided theoretical background. I can understand other reviewers who were frustrated that this book didn't offer more of the concrete advice they sought; I would have felt the same way.