Read The Reputation Economy: How to Become Rich in a World Where Your Digital Footprint Is as Valuable as the Cash in Your Wallet by Michael Fertik David Thompson Online


Reputation system Wikipedia What is the Reputation Economy reputationinstitute What is the Reputation Economy Ri is the leading data, analytics, and insights platform powering global companies to build credibility worldwide To navigate the reputation economy you must build trust with the right people, be transparent, good customer service, social responsibility, and have excellent company culture The Reputation Economy Are You Ready HuffPost In fact the reputation economy has been rapidly growing for some time now Before they do renovations, homeowners Google contractors to make sure they re worth hiring Consumers look at online product reviews before making a purchasing decision, and percent say they re influenced by those reviews Another percent say their purchasing decisions are influenced by social content. The Rise Of The Reputation Economy Forbes As the sharing economy grows, trust and reputation are becoming a bigger part of the equation Here, Ericsson presents a film on the future of reputation and digital trade. The reputation economy and its discontents Fortune In the reputation economy, too, let the buyer beware is a useful guideline Jeffrey Pfeffer is the Thomas D Dee II Professor of Organizational Behavior at the Graduate School of Business The Reputation Economy is Coming Are You Prepared What is the reputation economy The reputation economy is an environment where brands are built based on how they are perceived online and the promise they deliver offline. Winning in the New Reputation Economy Winning in the New Reputation Economy Reputation Spotlights Learning From Key Companies Beyond the Global RepTrak The presentation is confidential and contains proprietary information and intellectual property of Reputation Institute, whic h may not be reproduced or disclosed without As AI Meets the Reputation Economy, We re All Being Welcome to the reputation economy, where the individual social graph the social data set about each person determines one s value in society, access to services, and employability In Buzzword Reputation Economy consumerreports What it means Reputation economy refers to the way in which a product s or a person s really just about anything s standing is shaped by the contributions of end users, known as Capitalizing on the The Reputation Economy Bloomberg Jan Reputation Founder Michael Fertik discusses his new book The Reputation Economy How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable


Title : The Reputation Economy: How to Become Rich in a World Where Your Digital Footprint Is as Valuable as the Cash in Your Wallet
Author :
Rating :
ISBN : 9780385347594
Format Type : Hardcover
Number of Pages : 256 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

The Reputation Economy: How to Become Rich in a World Where Your Digital Footprint Is as Valuable as the Cash in Your Wallet Reviews

  • Laila
    2019-04-16 21:25

    Another read for work.Wikipedia calls Fertik a "privacy advocate" -- which I suppose confirms how bad Wikipedia can be, or how good Fertik is at managing his own reputation. If this book is anything to go by Fertik is as much a privacy advocate as a campus security chief telling girls not to drink and not to wear short skirt is a feminist or anti-rape advocate. (And if that campus chief charged girls thousands of dollars to lecture them on their behavior, dress them in grey, modest clothes that cover everything, and take all their fun and freedom of personal expression away.)Now, I'm pretty deliberately doing what the book tells me not to do here: Yes, I am putting negative content online. Gleefully. Purposefully. Hear me roar.The Reputation Economy is an incredibly biased (dude who founded a business on reputation management scares/bores people into believing they need reputation management) guide to self-censorship, fear and submission to authority and circumstance. It's the least aspirational non-fiction book I think I've ever read. It's also incredibly contradictory from “If you chose to respond directly [to negative news/rumors/comments], set the record straight as widely as you can, without drawing undue attention to the original allegation." (haha okay), to suggesting one should never post anything that could be inflammatory one day in the future, but have an online persona, that is at the same time really authentic and unique... um okay then!What I got from it was - in a world analysed by robots: pretend to be a robot, or better yet, get as close to actually being one (unless retroactively, your crazy idea of potentially destroying your reputation by starting a youtube channel actually makes you a star, then you're golden!). But as I am still rebelling against the idea that I should wear make-up and high heels to work every day, I'm not going to create a virtual Barbie-doll version of myself to fool possible future employers/governments/health insurers into believing I'm something I'm not. That feels like the antithesis of what the internet should be. I'd rather our smartest people FIGHT the robots and be actual privacy advocates ;).

  • Raghu
    2019-04-18 21:25

    The other day, a couple of my friends who are currently unemployed but experienced software engineers in the Silicon Valley, lamented to me about not being able to land a senior position in any company now. They were told that their 'branding' is unimpressive and so it is not good for the company to hire them in senior roles. On my travels in Europe, often the managers of hotels where I stay, ask me to post a review of their hotels on Tripadvisor because I am a satisfied customer. They say that reviews are posted mostly by dissatisfied customers resulting in low ratings for their hotels and that they would like me to help them balance it. One can feel the pressure of what the authors of this book call 'the Reputation Economy' acting on individuals and businesses alike nowadays. The advent of social media over the past ten years has put pressure on all of us to become 'phonies' to some extent by trying to 'manage' our image like the politicians or film stars or media personalities. It is a sad state of affairs for humanity if all of us have to behave as if we are on a 24/7 reality show on the internet. But authors Michael Fertik & David Thompson make a convincing case that this is what the future looks like and we better get busy on managing it whether we like it or not.The book presents an image of the new world in the likeness of a closed village community. In small communities, removed from the larger world, you are constantly under pressure to conform and abide by the rules, irrespective of whether you agree with them or not. Similarly, today and in future, in the world of Big Data and Big Analysis, your online image and reputation are important assets to be created, nurtured and constantly updated and maintained. This may become more important than concrete assets like money and other things. So, we must pay attention to what we do with our phones, laptops, tablets and other net-connected devices at home and work so that they present a consistent positive image. We need to act as though we are being watched all the time. The authors say that in obtaining loans, renting an apartment, finding a job, finding a date or life partner and in many other activities of importance in our lives, it would be the online reputation that would be the tipping point between success and failure. In short, in a DAMM world (Decisions Almost Made by Machines), racking up as many credentials as possible that can be digitized, quantified and measured will be crucial to launching a successful carrier in any field.In spite of all the enthusiastic arguments of the authors, I am not convinced that we are that close to such an Orwellian world. Silicon Valley is over the top about Big Data and its possibilities. But a lot of social media data is unreliable, irrelevant and biased. In dating sites or job sites, people describe their own personalities, capabilities, goals, likes and dislikes. We all know how objective we are about ourselves but when a computer uses it to generate a composite picture of a person, it runs the risk of 'garbage in , garbage out'. There is also a lot of misinformation on the net on people and brands by their detractors. The book itself quotes a major effort by Greenpeace in successfully maligning Shell Oil through disinformation. Even though Shell managed to clear its name, the information simply stays on the internet and a search still shows up all the disinformation. So, such an excessive worship of Big Data is also harmful. It is what is termed 'Big Data Hubris' or 'Automated Arrogance' in the media.Another thing about Big Data is that mostly its successes are only touted loudly but not the failures. Let us look at a couple of dampeners. The NSA is an example of this excess in collecting data about everyone in the world from all the devices mentioned above. According to a Senate committee report, NSA could not point to a single instance of preventing a terror act based on the data collected by the pervasive snooping of US citizens. This is because AI has not advanced enough to process all this data automatically to provide real value and it is simply impossible to manually look through it either. So, they are back to looking for some human lead to narrow down the search. In the same way, Silicon Valley was overjoyed when Google search results were put through Big Data Analysis to announce flu trends earlier than the Center for Disease Control did a few years ago. This was widely published, but what was not widely known was that a couple of years later, the same approach failed. Big Data Analysis overestimated the prevalence of flu in the US by more than 50% and over-predicted its prevalence in 100 out of 108 weeks. The obvious conclusion would be that big data, in order to be really an useful tool, must be processed alongside other forms of conventional data analysis. Only by combining them together we get a true picture of the world as it really is. I feel that after all the initial euphoria dies down, the tech industry will gradually come to treating the 'online reputation' with a pinch of salt and take it as just another input in making their decisions rather than leave everything to computer algorithms. As things stand today, if we leave everything to automated algorithms, we are likely to miss out on the Outliers which are the ones that often make the crucial difference. Perhaps, AI would advance far in future that we could depend totally on algorithms to run our lives. But, it doesn't look to be round the corner.The book is a good read to appraise oneself of where we are today, even though it is somewhat celebratory in tone about Big Data and Analysis. For the average, non-techie, it is even scary to see this future and it may simply turn them all off completely from posting another message on Facebook or Twitter.

  • Darren
    2019-03-25 14:31

    Hiding from the ever-watching Internet and other proprietary databases is not always a practical option in today’s ever-connected world. More and more of what we do is stored, processed and made available to others.It can be a lot more problematic than a late-night drunken Tweet or comment on Facebook about how much you hate your boss. Your reputation can be considered by people who don’t know you but they want to know about you, possibly to lend you money, rent you an apartment, give you a job and much more. Your reputation may be analysed and a decision taken by computer – no human involvement will be necessary!A possibly scary situation with not-so-much oversight, yet it is “early days” for these integrated decision-making processes. You might be able to polish some areas of your online presence with a bit of thought, although it might not be entirely possible to fool the machine in the long-term. In the short-term, the authors note, you might be able to hide any “bad” information by overloading the search engines with “good” information. You might be able to stuff any job applications with the keywords and phrases the computer is looking for to get you past the filter without directly lying. Maybe even the odd perk or upgrade along the way too. Yet computer systems can only get more sophisticated, demanding and possibly less forgiving. Maybe it is too late to totally clean up your online presence and it is not in the interest of all service providers to make securing your online profile easy thanks to their ever-changing “privacy” settings. After all, they want to data mine you to death and sell your personal information as much as possible.The authors have done a great job in creating a thought-provoking, challenging book that whilst hard-going at times is worth the effort. Should you be desirous of further reading there is also an extensive series of notes and bibliographic references at the end. It is hoped that the book has a detailed index for deep-diving although it was not present in this pre-release review copy. The reader is treated to a great mix of history, current events and future forecasts in a free-flowing, interesting, accessible narrative. A little better internal signposting, a few tables and illustrations might have broken up the stream of text, but these are minor issues. The content is good and, after all, “content is king”.You shouldn’t have a nightmare by reading this book but you should be sitting there with “question mark bubbles” floating over your head and an action plan being formulated for the future if you have read this carefully. It might be one of your better investments for the longer-term. The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset, written by Michael Fertik & David C. Thompson and published by Crown Publishing/Crown Business. ISBN 9780385347594, 256 pages. YYYYY

  • Claire
    2019-04-01 20:09

    This book is too paranoid and futuristic for me. Fertik does have Harvard and Stanford credibility going for him, but his website does not seem all that reputable to me. I mean, look at it: that seem 21st century to you? It seems 1990-ish to me.I had to check to make sure the KGB (or the FSB as the force gripping Russia is to be called now) was not involved, which I did since through paranoia is how those groups operate. No, the Russian police-spies aren't associated, as far as I can tell. I think our reputations are best protected by not doing anything disreputable or creating anything sub-par.Anyway, the subjective opinions of the idiots around us are usually pretty easy to brush off, so reputation supervision is not required.This book sounded interesting, but I dismiss its claims as invalid.I hope this review doesn't sound too snobby! I know, after all, that sometimes "shit happens" so reputation marring is not uncommon. However, um... we do as best we can...Maybe you might like this book, since it's short and not hard to understand. My closing sentiment regarding it is similar to the chant "Sticks and stones may break my bonesbut names will never hurt me!"

  • Daniel
    2019-04-14 15:13

    Fertile is an award-winning CEO of As it is, businesses and sellers already rise or sink going by user’s reviews (Uber, Airbnb, Tripadvisor and ebay). More and more, however, even buyers are ranked (Uber, Airbnb, and ebay). This provides information to sellers to see whether they want to provide service to buyers. The author posits that in the future, even individuals will be scored, much like China’s reputation score. Big data will allow corporations and people to check on individuals, with access to the social media networks, credit score, newspaper appearances, amongst others. So people with high scores will be treated like VIPs, and get headhunted with heavy signing bonuses; people with low scores will be denied services or employment. What to do then?1. Think carefully before posting something on social network, or any websites. Remember that the comments are there for the world to see, and will be there forever. Thoughtful analyses are good; drunk photos are bad. Good grammar is important. 2. Be engaged. Even if we opt out of social media. our friends will still post pictures of us. Powerful AI can eventually identify us. Own the conversation by being proactive. Swamp the (biased) bad stuff with good stuff. Build a reputation by becoming an expert in something. Will the internet change our world into an Orwellian state? I agree with the author that some aspects of it are already happening. The good news is, this builds trust and enables people to do business with each other even if they don’t know each other.

  • Bryan Keyes
    2019-04-16 14:25

    When I read self-improvement/ professional books such as this one, I always try to identify the marginal gain the book can provide (Impact of the idea/how much time to read). Fortunately the book only took a few hours to read, but unfortunately I cannot imagine this book is of much value to anyone who has grown up in the digital age. Its pretty obvious for me and most people my age (late twenties/ early thirties) how to capitalize on the tools social media provides us to separate us from the rest. But, we know that. That's why we are on social media. We are there because (we think) we are unique, we are the best, we are worth following. If you feel you do not understand the power of twitter, reviews, commenting on companies LinkedIn posts, providing your own content (upload a video here or there to youtube) then go ahead and read. As for the rest of us kids, keep doing what you are doing. We'll all be fine.Minus 1 star for the fear mongering rhetoric. HR firms don't have PRISM at their disposal, they have an algorithm to sift through trash applications and human judgment.

  • Alexis
    2019-04-14 17:28

    I actually started reading this a while ago and got creeped out when it was basically episode 1 of season 3 of Black Mirror. I have a fairly good following on a few social media platforms and I've seen their influence in action. It's cool and really wrong and creepy at the same time. I guess it won't stop me from using it. I'm not really sure how to reconcile it more than that.

  • Leanna
    2019-03-24 16:13

    The Reputation Economy. Ever heard of the term?I hadn’t either until I picked this up. The premise is basically that in the future your reputation will be your best asset. How people perceive you and what your reputation is like will determine job promotions, potential spouses, how easily you can get a loan, etc. Sounds pretty cool but also kind of scary.This book explains the whole concept of the Reputation Economy while giving you tips to improve your reputation. I was drawn to this book because I had been job hunting and wanted to make sure I was keeping my professional and personal lives separate. The Reputation Economy provides a lot of information on how to spruce up your resume and use key words that will get you noticed faster. Most online applications are scanned and screened for certain words or credentials so your resume might not even get through to a potential employer id you fail the electronic portion. There is also a wealth of information about how to keep your personal information from your professional environment by creating private Facebook pages and only posting things that paint you in a positive manner.I really enjoyed this book by Michael Fertik and David C. Thompson because I learned so much about how important your online persona really is. Most employers, dates, or even new friends will Google search you and look at your Facebook page or Twitter profile and it’s important that you don’t put out any information that you’d be embarrassed if a stranger saw.I personally, am very comfortable with my online presence and have deleted things that I thought were unfavorable (Yup, most of my drinking pictures from college) but those things could already be in data centers all over the world and they could be hurtful in the future. A huge portion of the book talks about how it’s easier to keep collecting more data and building bigger data centers than it is to delete information. So, down the line we could find a way to easily comb through troves of information and quite easily learn everything there is to know about a person. Kinda scary right?Bottom line, if you’re interested in harnessing the power of a good reputation you need to read this book. It was great and I definitely recommend it to anyone. Especially us bloggers who put our whole lives online. I am equally excited and scared for a Reputation Economy, it’s pretty much inevitable so why not be prepared?*I received this book from Blogging For Books for this review. All opinions are my own.

  • Timo Multamäki
    2019-04-10 20:28

    Pretty superficial and repetitive. Surely would have been far better if more condensed. The topic itself is real, but the hyping used by Fertik here isn't what I thought that I'm paying when buying this book. Likely you'll find better books about this topic.

  • Henk-Jan van der Klis
    2019-04-10 17:32

    We're in a new world of reputation, where reputations are made and lost in an instant, where everything you do will be tracked, calculated, measured, and analyzed, and where anyone can find out nearly everything about everything else with just a click. Michael Fertik and David Thompson shed light on The Reputation Economy and tell How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset.You may try to hide from it, seek to delete your digital footprint or constantly raise concerns on privacy issues. There's attention spent to that topic in the first part of the book. If you embrace the Reputation Economy, make sure you advertize your unique skills and talents, generate enough fodder for those reputation engines we keep talking about. Learn about Decisions Almost Made by Machines (DAMM), the logic behind dating sites, hiring and search engine ranking. Understand the benefits and flaws of social media influence measurements as in Klout and the way your LinkedIN profile or other social media profiles are perceived by employers and customers.The wonderful world of reviews on Yelp or Angie’s List, and sharing economy sites like AirBnB or Uber offer chances and pitfalls. This book delves into practices to carefully curate the reputation you have. Own the conversation instead of becoming prey to those spreading hoax rumors.

  • Brandi
    2019-04-18 20:23

    The Reputation Economy: How to Become Rich in a World Where Your Digital Footprint Is as Valuable as the Cash in Your Wallet by Michael Fertik deals with the concept that reputation can translate into power. In many aspects of the business and financial world, reputation can be just as valuable as money. Reputation can affect how other deal with you, whether or not they are willing to extend credit to you, and who may potentially employ you, among other things. In a world full of social networking, people often do not realize what they post, or what is posted about them, can have an impact on their reputation. Mr. Fertik includes information on how to create smokescreens and other strategies for countering negative information present online. This book is an invaluable tool for those who are worried about how their reputations may affect them in their future in the business/financial worlds. This book was won from the website in exchange for a review.

  • Summer
    2019-04-17 15:27

    Reputation isn’t a new concept, and many of us know how to improve our reputation both in person and through social media. Reputation Economy seeks to expand our view of reputation to include the big data analytics of today and tomorrow. For anyone unfamiliar with the tricks of building a good reputation or repairing a bad one, this book is a perfect place to start. Although the primary focus of the book is digital reputation, the authors provide an introduction to each concept before offering data analytics examples. They suggest ways to highlight your skills, avoid unfavorable comparisons with others, and when to stay out of a reputation battle.For those with more reputation experience, this book is well worth your time. You will find those reputation sources you are missing, as well as a few tools to add to your reputation building tool-kit. Both business reputation and personal reputation examples are included.

  • River
    2019-04-22 16:14

    This book is pretty superficial. It lacks depth and tends to towards endless repetition. It reads like a blog post stretched out with filler in order to make a book. Some of the information is interesting and worthwhile regarding how computers are being used to judge "reputation" and how that "reputation" might be used in the near future to evaluate you in an employment, financial, or personal setting. But any good information and analysis is overshadowed by the books overall shallowness.Also, the author seemed to move back and forth between praising and condemning the "reputation economy" which made the book seem rather incoherent.

  • Paco Nieto
    2019-04-09 22:31

    I couldn't stop reading at the beginning as I was shocked with all the things I was reading about how I was clearly an example of a person leaving a digital footprint linked to my online reputation. I took note of all the aspects I could do to improve my repuation. I also felt relieved that the author's recommendation about keeping or improving an online reputation, I was already doing them or had done them for a long time. The final chapters the book falls into a highly detailed narrative that laked interest so it could had ended better but still all the book has current and future things to use.I really enjoyed it and recommend it.

  • Prasanna
    2019-03-27 18:07

    The Reputation Economy shows you all that is happening with your personal information in the cloud and where this data use is headed. It may not impact you that much right now, but soon you will find that your actions sitting in your room, when nobody is watching, are shaping multiple decisions about what you are offered and the opportunities that you will perhaps never see. ~ Non-Fiction Book Reviews

  • c
    2019-04-02 20:24

    if you're completely clueless about social media, this may be slightly useful. otherwise, the book reads like a paranoid 17 year old, making vivid assumptions of the future while only small portions are ever likely to become true. I forced myself to read halfway through until I couldn't stomach the thought of wasting any more time on it.

  • L.e. Wilson
    2019-04-04 22:06

    It was a good read indeed! I highly recommend it to anyone who is trying to reinvent themselves in a more than positive light,it's a good place to start. How ever there is a price element to the process. If you are willing to pay for it.

  • Linda Tapp
    2019-04-18 18:09

    Although the information in this book is very interesting and valuable, I felt it often didn't match up to the title. I had hoped for much more in the way of steps to take, etc. but everything offered along these lines was information I already knew.

  • Hersh Davis-Nitzberg
    2019-03-31 18:31

    As the CEO of I think it is provides insight into a growing market. I commend anyone who takes time pioneering a new world.

  • Hom Sack
    2019-04-09 21:12

    Something to think about. If nothing else, a good reminder of how we should conduct ourselves online.

  • Donna Foster
    2019-04-18 15:12

    What happens on the internet doesn't stay on the internet. A invaluable resource for the casual user to the mega-bandwidth cruncher.

  • Dvir Oren
    2019-04-05 18:28

    Think twice about what you post online. I somewhat disagree :)

  • Jack Oughton
    2019-04-11 22:28

    Synopsis: In the future you will probably have to trade your privacy for the convenience of a more streamlined commercial experience. Lots of food for thought in this book.

  • Rob
    2019-03-28 18:04

    Don't bother wasting your time. Very superficial. You can hear most of this stuff by reading average business news. Nothing dramatically insightful but tries hard to look that way.

  • PWRL
    2019-04-11 16:09