Everywhere we look, we see a Tim Hortons restaurant. The chain known foremost for its coffee has become a Canadian icon, ranking with hockey among the country’ s cultural touchstones. These pubs without alcohol, as they’ ve been termed, dot street corners and highway rest stops nationwide. They have not only become meeting places for regular Canadians, but also a must-visiEverywhere we look, we see a Tim Hortons restaurant. The chain known foremost for its coffee has become a Canadian icon, ranking with hockey among the country’ s cultural touchstones. These pubs without alcohol, as they’ ve been termed, dot street corners and highway rest stops nationwide. They have not only become meeting places for regular Canadians, but also a must-visit for our campaigning politicians. For many Tim’ s lovers, this chain has established an undying connection to what it means to be Canadian.Double Double is the first book to look at the company from a wide angle, from the life of co-founder, Tim Horton, to the growth of the business under the steady hand of his friend and partner, Ron Joyce, after Horton’ s death, to the company’ s merger with the American fast-food chain Wendy’ s and its eventual repatriation to Canada. A fascinating business story, Double Double also reveals how the franchising operation works, how the company has become an important element of Canadian politics, the American expansion of the chain and why Canadians are so dedicated to its menu. Double Double also examines the many challenges Tim Hortons is facing in maintaining its status as one of Canada’ s most respected consumer brands in an increasingly competitive business....
|Title||:||Double Double: How Tim Hortons Became a Canadian Way of Life, One Cup at a Time|
|Number of Pages||:||392 Pages|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
Double Double: How Tim Hortons Became a Canadian Way of Life, One Cup at a Time Reviews
Tim Horton wasn't named Tim. Rather, he was Miles Gilbert Horton and Tim was a nickname his mother gave him. Douglas Hunter has written a rare business page-turner as he unearths all sorts of interesting facts from his research into iconic Canadian brand Tim Hortons. Through its messy beginnings as a group of chicken barbeque restaurants to its dominant place in the Canadian landscape, Hunter describes a company that is cautiously but hugely successful. There are fascinating descriptions of Tims' cultural status in Canada, its foray into the American market, and the frenetic competition of the quick service industry. Tim Hortons is both a Canadian success story and a story of Canada. Double Double tells these stories with insight and verve.I'm on Twitter: @Dr_A_Taubman
Although the author's style can be frustratingly repetitive, I really enjoyed this book. The latter half especially was informative and thought provoking. In addition to information about Tim Horton himself and the QSR landscape, I learned about branding, political association and even franchising pros and cons. Recommended Canadian reading.
VERY good book for every Canadian to read, eh?
A well-rounded look into the very human origins of such an iconic Canadian brand, as well as a reminder that even such icons will not always necessarily remain so.