Read Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin Online


As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin haAs one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. A sample:Bon Jovi And The Pirates Christmas Card Spam Clinging To Your Job Title? How Much Would You Pay to Be on Oprah’s Show? The Persistence of Really Bad Ideas The Seduction of “Good Enough” What Happens When It's All on Tape? Would You Buy Life Insurance at a Rock Concert?Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.” ...

Title : Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Author :
Rating :
ISBN : 9781591841265
Format Type : Hardcover
Number of Pages : 352 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas Reviews

  • C. Hollis Crossman
    2019-01-19 21:42

    The subtitle of small is the new big is helpful for understanding the book: and 183 other riffs, rants, and remarkable business ideas. It's a collection of posts from Seth Godin's blog, as well as a 35-page postscript discussing the value of, and how to approach crafting, a website, a blog, and a marketing conversation about your product/services. These brief essays are by turns funny, informative, boring, repetitive, surprising, and helpful.If you're reading this to find a handful of groundbreaking ideas or shortcuts to success, you're going to be disappointed. Rather, Godin offers new ways of seeing things, new ways of thinking about business and success, new ways of behaving in the rapidly changing online marketplace. Because the book is now over a decade old, some of the content is outdated—but this happens far less than might be expected. Godin manages to be insightful and timeless even while he's talking about how you need to change the way you operate as a businessperson or entrepreneur because the world is evolving.Some of his ideas are stupid, but these are mostly peripheral to his main points. For instance, he says at one point that monks (I think he means priests) light candles and burn incense to convince people that God hears their prayers. Clearly he knows nothing about the ancient Divine Liturgy, or the deep meaning behind the physical acts involved in it. Oh well, you say, I'm not reading a Seth Godin book to learn liturgical theology.Very true, but this attitude (he frequently talks about marketing your church) reveals a particular approach, and shows us something about why Godin is writing all this. That approach is this: it doesn't matter the ultimate validity or truth of your propositions and statements in regard to the product or service you're trying to market as long as you express them well and with conviction. In other words, start your marketing conversation well and you'll be successful, truth be damned. Of course, he frequently reminds readers that they should believe in what they're selling, and that they should be trustworthy, etc. But he also praises the monks for what he thinks they're doing, revealing that for Godin the bottom line is the end of the conversation.Many of these essays reveal glimpses of a completely mercenary edge, so read with caution. Even as he's describing how the new entrepreneurs can best serve themselves and their customers through ingenuity, openness, and adaptability, Godin betrays the desire for gain that motivates the entire marketing field that he often castigates for just this stance. If you've got a product or service that you believe can (and should) change the world, you won't need all of the advice proffered in small is the new big. In the spirit of Godin's advice, then, take what you need and leave the rest.

  • Steve Piacente
    2019-01-13 16:58

    Once an artist puts some work up for sale, he or she, like it or not, becomes a small business owner. The time to read Seth Godin’s, “Small is the New Big,” is before taking this momentous step.The book, though not written specifically for those in the arts or even small business owners, is crammed with riffs, rants, and provocative ideas that are worth contemplating if you’re thinking about transitioning from creating art to creating markets. Take writers. Many worry about criticism, which blocks the path to innovation. Godin argues that no one starts conversations about those who play it safe. “The products and services that get talked about,” he notes, “are the ones that are worth talking about.”And how about this: “Turn strangers into friends. Turn friends into customers. And then do the most important job: Turn your customers into salespeople.”If there ever was a mantra for the self-published author, that’s it.Godin’s all over the place these days. His other work includes, “Unleashing the Idea Virus,” “Permission Marketing,” and, “Purple Cow.” There’s also plenty of free stuff at his blog,, which, by the way, starts many conversations. And he happens to be one of the speakers now featured at’d be surprised if you read this book and didn’t walk away with at least five good ideas. For that, it gets all five of my stars.

  • Flora
    2018-12-26 00:52

    I didn't feel like reading the book anymore at "Egomaniac." I borrowed this book, because it's popular and gives actually really helpful advice about product design. It was very informative in terms of thinking differently to improve or start a business, but I can't stand the way he sounds. Just like how to a like a subject but don't like a professor's personality, each "post" made me think about design differently, but the author's tone and voice just overpowered the ideas. It was to the point I can't tell if he's speaking out of wisdom or ego. Conclusion: Great ideas, gets straight to the point, makes sense, but too self-centered and over sensitive (it includes a screen shot of a rejection e-mail from Google, but just read the book to find out why). Read if you love TED talks, because every little snippet is so different and really gets you thinking, like a lot. This book is like if TED just threw up a bunch of little snippets in book-form. He talks a lot about moving forward, thinking, differently, ideal things that are just not concrete enough for me to keep on reading for. The only thing I like about the author is he's okay if you disagree.

  • Ann
    2018-12-21 17:53

    Since I follow Seth Godin's blog, I impulsively picked up his 2006 collection of earlier blog posts the last time I was in the library. Have I mentioned I love Seth? He rants about the same things I rant about and there is nothing more endearing than knowing someone else thinks as you do.Like all his work, he sparks your creativity. You are free to pick and choose and see what makes sense in your own world.Loosely alphabeticalized, you can read this book in small or larger (would that be appropriate?) chunks over a period of time.

  • Thursday Bram
    2019-01-01 21:03

    I'm a big fan of Seth Godin's blog and other online writing, and I've been working on picking up a few of his books. "Small is the New Big" was an exceptionally interesting read — particularly because I enjoy Godin's blog. The book was page after page of short sections, essentially explaining an idea Godin has about marketing and business. While "Small is the New Big" isn't a textbook, I feel like I came away with an incredible amount of new knowledge.

  • Kim
    2019-01-10 22:52

    This one took me a while to get through; but at the very beginning, Seth Godwin recommends reading this in chunks - not like a narrative. What I really like about it is that it was written maybe 10-12 years ago, and some of his predictions have become hilariously true. The other thing I like is the focus on small, nimble, agile organizations. That long ago, he recommended small orgs to get things done and make a difference. Now, “big” Fortune 100s are admonishing their teams to “think small” and be agile to be competitive in today’s marketplace. Hmmm. . . This would be a good book to read/review again in about 5 years to see if his advice still holds true. ;)

  • Chet Ozmun
    2019-01-08 20:39

    A tragically bizarre pre-recession time capsule I probably should not have opened. Carly Fiorina makes a cameo.

  • Lia Hulit
    2018-12-28 00:53

    Didn't like it as much as some of his other books. Still solid ideas/takeaways.

  • Nicholas
    2018-12-25 00:51

    One of Seth's better books. I think it's just an aggregation of a bunch of his best blog posts.There was one really good part about voluntarily increasing transaction costs and barriers to entrance to filter out certain people. The example was make people give a valid credit card number and name to get a gmail account. It would become the gold standard of email.Seth has a contagious belief in your potential. So contagious that you begin to believe it yourself.Quotes:"What really works is not having every little thing be up to the usual standards - what works is everything being good enough, and one or two elements of a product or service being amazing.""It's hard work to make difficult emotional decisions, such as quitting a job and setting out on your own. It's hard work to invent a new system, service, or process that's remarkable. It's hard work to tell your boss that he's being intellectually and emotionally lazy. It's hard work to tell senior management to abandon something that it has been doing for a long time in favor of a new and apparently risky alternative. It's hard work to make good decisions with less than all of the data. It's much easier to stand by and watch the company fade into oblivion.""None of the people who are racking up amazing success stories and creating cool stuff are doing it just by working more hours than you are. And I hate to say it, but they're not smarter than you either. They're succeeding by doing hard work.""Hard work is about risk. It begins when you deal with the things you'd rather not deal with: fear of failure, fear of standing out, fear of rejection. Hard work is about training yourself to leap over this barrier, tunnel under that barrier, drive through the other barrier and, after you've done that, to do it again the next day. The big insight: The riskier your (smart) co-worker's hard work appears to be, the safer it really is. It's the people having difficult conversations, inventing remarkable products, and pushing the envelope who are building a recession-proof future for themselves.""It's essentially impossible to become successful or well-off doing a job that is described and measured by someone else.""People who make up new rules continue to be in very short supply.""It doesn't take a lot of time to change your business plan radically, to reinvent your marketing proposition totally, or to redesign the way you deal with consumers completely. No, it doesn't take time; it takes will. The will to change. The will to take a risk. The will to become incompetent.""People aren't stupid. They are just too busy or too distracted to care as much as you do about the stuff you care about.""Bring in a hundred kids. Put them through the real curriculum in four weeks.""Functionality is the new marketing.""Figure out what the always is. Then do something else.""There's not enough attention to go around. Don't waste a drop."pg. 185 (summary of permission marketing)"There is no correlation at all between success and hours worked.""The current marathon work culture is nothing but an excuse to avoid making the hard decisions."pg 278 (What a web page is)

  • Ryan Barretto
    2019-01-16 17:55

    A superb book. Short and lucid insights if you choose to apply them in your business / life

  • Tamara
    2019-01-09 20:54

    I don't often read business books, but this one was amazing. Easy to read, with lots of anecdotes. Here are some great tips/quotes: Every single article about Google (until recently) included the phrase 'And employees eat lunch in a cafeteria where the food is prepared by a former chef for the Grateful Dead.'...For no good reason. It's a jarring juxtapositions of facts that no one expects but is pretty easy to remember. Oxymorons make it easy to tell stories. (BTW, This is the reason why I want to do a marketing campaign like Don't Go to the Library. It will get people's attention. Just like the darn tees at B.D.'s Mongolian Barbecue that say: We do it on the Grill.)Use sentences and short words. Tell stories and give scenarios. Use verbs, not nouns. "Shopping" says more than "Gifts." A confirmation note that customers receive when buying a CD from CD Baby: Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing. Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy. We all had a wonderful celebration afterwards and the whole party marched down the street to the post ofice where the entire town of Portland waved Bon Voyage to your package, on its way to you, in our private CD Baby jet on this day, Tuesday, June 18th. I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as Customer of the Year. We're all exhausted but can't wait for you to come back to! (This is what I would love to do for our Hold and Overdue notices at the library. Think it would fly?)Always look to re-imagine your product or service. Why make a better CD player when you could invent the iPod?Instead of changing, try "zooming." Zooming is about stretching your limits without threatening your foundation. It's about handling new ideas, new opportunities, and new challenges without triggering the change avoidance reflex. You already zoom every buying a new CD or trying a new restaurant. Blogs work when they are based on: candor, urgency, timeliness, pithiness, controversy, utility. In the new world of business, you either have to be cheaper or different. Otherwise, you'll sink.

  • Sara Farinha
    2019-01-09 18:01

    É oficial! Acabei de ler “Torne-se Pequeno e Pense em Grande!” de Seth Godin, publicado em Portugal pela Editorial Presença, e tal como afirmei anteriormente este é um livro que vale a pena dar atenção.Reunindo uma série de reflexões sobre temas vários, gerados ao longo de seis anos, todos os artigos são comunicados na perspectiva de um marketeer com uma visão refrescante e suficientemente abrangente das mudanças que acometem a sociedade actual.Seth Godin é, sem dúvida, uma força a ter em conta e uma inspiração para todos aqueles que têm em si a centelha de fazer, não só mais e melhor, mas também de forma diferente. A ideia base de todas as contribuições de Godin é “Faça alguma coisa que seja importante.”Inspirando-nos a observar o que existe, o que funciona e o que é uma perfeita perda de tempo, Godin incentiva os seus leitores a colocar questões, a ter ideias, a espalhá-las, a perseguir um estado de constante mutação e aprendizagem, a olhar para as empresas, produtos e serviços de forma crítica sem deixar de ser construtiva, a sermos melhores em tudo aquilo que fazemos.Ele remexe nos saberes instituídos e impele a acção de excelência. Fala-nos de trabalho árduo, de iniciativa, da tecnologia, de ideias virais, da mudança, de coragem, de status-quo, de paradoxos, de estratégias, de benefícios e de superstições. Em todos os seus escritos são abordados os conceitos de marketing tradicionais e a sua visão pessoal sobre eles.Godin descreve várias situações em que somos nós, os indivíduos com capacidade de escolha, gostos, vontades e opiniões, que detêm o poder sobre aquilo (produtos/serviços/ideias) que será bem sucedido e o que falhará redondamente.Gostei tanto do livro que ao fim de dez páginas voltei ao início e comecei a sublinhar e a tirar notas… Logo eu que odeio rabiscar em livros!Aconselho especialmente os artigos dedicados aos escritores e bloguistas da actualidade. E para aqueles que, como eu, trabalharam em empresas multinacionais garanto-vos que irão relacionar-se com algumas das práticas organizacionais mencionadas. Gostei particularmente do artigo “Levar as pessoas a não dizer talvez”, na página 253, sobre o risco, a coragem, as decisões e a desonestidade na nova economia.Leiam e inspirem-se…Ver opinião completa em :

  • Eunice
    2018-12-24 00:44

    Once an artist puts some work up for sale, he or she, like it or not, becomes a small business owner. The time to read Seth Godin’s, “Small is the New Big,” is before taking this momentous step.

  • Josh McCormack
    2019-01-04 22:55

    A collection of blog posts or articles, many of which now seem dated.

  • Dane Cobain
    2019-01-14 23:00

    Small is the New Big is something of an anomaly, as it’s one of the few Seth Godin books which doesn’t focus on a single topic – instead, it’s a collection of the best of the best of his manifold blog posts, and the topics are as varied as the lengths of the posts, some of which are only a paragraph long.Godin himself warns you not to read this from cover to cover because that’s now how he imagined you reading it, but there’s no reason why you couldn’t if you had a long flight and had nothing better to do – the subject matter is riveting, but there’s still a lot to take in and so you might not manage it all in one go. There’s no reason why you shouldn’t try, though – as always, Godin’s advice is sound and easy to apply to your own business, and the great thing about his converted blog articles is that they’re often written on location when a particular brand or product has inspired him.Take the manufacturers of marshmallow fluff’s idea of creating a recipe for fluffernutters, for example – for those of you who live in the UK like myself, who might not be familiar with the concept, it’s simply a sandwich made with a mixture of marshmallow fluff and peanut butter, which is apparently delicious. Godin explains that the creation of this recipe gave people a valid reason for always keeping marshmallow fluff in their cupboards, increasing sales in the process.Perhaps I’m biased because I first read this when I was in the waiting room of the BBC studios in London, getting ready to make my TV debut on Pointless, the quiz show. I know I shouldn’t be biased by when I first read it, but I am.

  • Carlos
    2018-12-26 00:43

    Este livro mexeu comigo e acredito que também possa mexer consigo. Ao contrário de outros livros desta colecção (Sociedade Global), este é um livro sem um tema em concreto mas que tem um objectivo claro: não nos deixar indiferentes. Este livro é um aglomerado de artigos que Seth Godin, o seu autor, publicou no seu blogue ao longo de anos. Portanto, não tem um fio condutor nem vai falar sobre algo específico mas aborda muitas situações, problemas, acasos do dia-a-dia e recomendações ou soluções "diferentes do normal" para as mesmas.Seth Godin é um repetente nesta colecção. Li o seu livro anterior "As Mentiras do Marketing" e, confesso, não me recordo bem do que tratava. No entanto, este foi um livro no qual pude retirar lições para o meu dia-a-dia e para o meu futuro. Como lidar com clientes, como ser mais inteligente a abordar um mercado, como questionar o status quo das coisas, tudo questões abordadas de forma não tradicional e que incita à mudança.No final, considero Seth Godin mais um filósofo do que um marketeer: ele questiona a realidade que o envolve! Não dá nada como "concluído" ou "impossível de fazer melhor". Para aqueles que têm uma oportunidade de negócio em mãos mas têm dúvidas, para aqueles que têm uma oportunidade de mudar de vida mas têm medo, este pode ser um livro que vos ajude a ver o lado bom da mudança e, como graças a ela, vivemos constantemente num mundo com tecnologias cada vez melhores, carros cada vez melhores, etc. Se quer continuar na mesma, não leia este livro!

  • Henri Hämäläinen
    2018-12-26 19:45

    I've read couple of Seth Godin books before and always enjoyed those. This Small Is The New Big got to my bookshelf almost by accident, but knowing the author I couldn't leave it unread. I'm so happy I did read it. Even though the book is bit old already the ideas in it are mainly fresh and valuable.This book is not a real book actually. It's a collection of best blog posts from Seth. For the weirdest reasons it's in alphabetic order, but it still flows quite nicely forward.It's hard to say anything actual about the book. The only thing I can say is that I felt really energetic reading this book. I was full of ideas and even made some decisions about my future goals reading this book.I think I'll make it mandatory for myself to read one Seth Godin a year. Even I knew exactly what to expect from the book, still I amazed myself to feel so good reading it. Seth has a brilliant mind and good writing skills which makes the reading experience wonderful.I recommend to read some of Seth Godin books. If you can't really concentrate on reading properly, this is the book for you. Stories are short but full with good insights. If you enjoy reading more take some other of Seth Godin books.This review was originally published in my blog here

  • Mark
    2018-12-24 21:50

    Being a business librarian leads me to read some books that I would never have given a chance. For good reason, often. But it turns out that Mr. Seth Godin has the following going for him: He is a good writer and possesses an interesting mind.Small is the New Big is a collection of various Godin blog posts so it really isn't meant to be read as a straight-ahead narrative. In fact, Godin contradicts himself several times along the way but his overriding message is this: We live in an age where being big carries more liability than advantage. This is good news.As a neo-Luddite, I'm constantly wondering if all our fabulous technology gives more advantage to the big and powerful or the small and... not powerful. While I'm still not convinced that advanced technology isn't governed by trickle-down processes, Godin makes a good argument that big is starting to be at the mercy of the small. If so, I say hoozah! Or something like that.On the library front, it was this book (along with Malcolm Gladwell's recent New Yorker article about David vs. Goliath) that convinced me that the library can start to compete with Google on the money front. Google Adwords? Bah. Library AdBooks are gonna rock the world.

  • April Brown
    2019-01-08 21:41

    What ages would I recommend it too? – Fifteen and up. Length? – Three days read.Characters? – None.Setting? – Real World Marketing (Or upper class marketing).Written approximately? – 2006.Does the story leave questions in the readers mind? – Somewhat unrealistic in start up funds ideas. Any issues the author (or a more recent publisher) should cover? Start up funds need to be covered more. A few updates would help, as it is nearly ten years out of date.Short storyline: Lots of short stories about marketing before the last economic downturn. Still mostly applicable. However, he does have updated blog information on the website, as that has changed the most. And Google search rank has changed the way SEO does, or doesn't, work. Notes for the reader: Lot's of fun interesting stories. Not truly applicable to the writer though.

  • E
    2018-12-26 16:45

    Tidbits and insights from best-selling author Seth GodinThese collected entries that best-selling marketing author Seth Godin gleaned from his blog offer a variety of world-of-work musings, from the reasons benchmarking can boost employee performance to the nature of hard work and the challenge of change. Godin himself warns that this is not a dense, researched report, but a compilation of bright ideas, inspirations and tales from the work of business. His fairly random assortment of observations includes some that are interesting, clever and useful, though perhaps not independently book-worthy (or they would be books), and others that are a bit breezy and insubstantial. He suggests reading a few pages until you find a juicy segment and coming back another day for a new sip. getAbstract thinks that’s just the right recommendation.

  • Jonyleo
    2019-01-16 16:52

    Depois de As Mentiras do Marketing, Seth Godin regressa com um livro que irá motivar todos aqueles que se encontrem envolvidos no mundo dos negócios. Com o objectivo de poder alcançar um público mais variado e porque acredita que basta uma pequena ideia para que todos consigam ser bem sucedidos, Godin escreve de forma acessível e compreensível para todos. Neste livro, o autor reuniu 180 breves reflexões que, ao longo de vários anos, escreveu no seu blogue, em revistas e e-books, sobre diversos temas como os negócios, a publicidade e a inovação como motor do sucesso. Um livro que transformará a forma como vê a realidade que o rodeia e que o ensinará a sobressair no mundo actual.Críticas de imprensa«As ideias de Godin são habilmente apresentadas… Excelente!»Booklist«Este livro contém depoimentos e ideias que fazem pensar.»Chicago Tribune

  • JP
    2019-01-09 16:57

    This is a collection of brief, yet profound thought starters about business, marketing, and success in the post-industrial economy. Through his constant perceptiveness, he's assembled a wealth of examples that he uses to prod his audience to think differently than they've been trained. The format encourages the reader to pause and consider each "riff" rather than plowing through them in sequence. For me, the overall theme is that, despite the way old corporations and new "channels" dominate our attention, business has changed to a more natural set of dynamics. Care for customers and their needs matters more than ever. Technology merely serves as an accelerator and an equalizer. Phoniness is quickly detected, and positive relationships can be formed with anyone, anywhere.

  • Nicole
    2018-12-31 17:55

    20112.5 stars. An engaging read.I got about halfway through this book (or maybe a little further than that) and I'm not sure why I never finished it. I didn't dislike it at all. In fact, I really enjoyed reading it at the time but I'd just put it down and forgot to come back to it.Ultimately, when I step back, I'm not convinced any of it is that revolutionary, but the interesting nuggets it provides it can be inspiring. I think Seth Godin actually suggests reading the book by dipping in on occasion as needed, not to necessarily power through this collection of (arguably?) unconventional business anecdotes.

  • Quinn
    2018-12-27 17:42

    I started out very skeptical, I’ve read a few books of Godin’s and the last one was a flop. I thought it ironic that this is the thickest of his books that I’ve read, given the title. Creepy babies on the front, what’s not to love? Well I got into it and it was pretty good. I would say it’s well worth the read. He had a post about being open minded about a quarter of the way in and I changed the way I approached the book. Since this is a collection of his blog posts the length makes it super applicable to my sales meeting training. I can pick one, put together some supporting information and boom, I’ve got a 15 min conversation with my reps. Decent business book.

  • Dayna
    2019-01-22 00:03

    Of all the concepts discussed in this book, the one I liked the most was about the over-emphasis on benchmarking. The author talks about how benchmarking puts pressure on us to always improve, which can sometimes derail the natural up and down of the learning process. Overall: I like most of Seth's other books, however this one wasn't my favorite. I know that the book is supposed to be a compilation of ramblings, but it seemed like a rough draft, just a bunch of Seth's blogs stitched together. This, and the author's cocky air, was almost insulting. I forgive him for it, though, and will buy his next book.

  • Bianca Woods
    2019-01-11 23:46

    I honestly couldn't finish this... and I rarely give up on a book.While I agree that Godin accurately outlines many of the problems companies face today, I completely disagree with the idea he espouses many times in this book of noting what companies are doing wrong and then suggesting the solution is to do the complete opposite of it. Sometimes the opposite of a bad business practice is a different, yet equally bad business practice. To consistently propose this "opposites" approach strikes me as a bit of a knee jerk response and oversimplifies matters greatly.

  • Kathy Nealen
    2018-12-31 00:00

    This is one of Seth's older books. He said it took him 8 years (!) to write it. It is a collection of thoughts, much like blogs or some of them microblogs on various topics, arranged in alphabetical order. (I guess because it was as logical an arrangement as possible for such a set of random musings and opinions). You have to get used to the randomness but it is easy to pick up and put down. I noticed that some of his topics are covered later with more detail in his later books - but repetition is okay - it helps you remember.

  • Richard Stephenson
    2019-01-12 23:37

    Seth does a good job of touching on a very wide range of topics, which is both the strength and weakness of this book. I had a few good ideas running through my head while reading this book, which is a very good thing... I just wish it was a bit more cohesive.No big deal really - it was a fun read and really had me thinking. This is a good thing. This is my first Godin experience and something tells me I should have started with another one of his books prior to this one. Hope it makes sense - there goes my 3 *'s.

  • Lain
    2018-12-23 16:51

    Whether you're an internet entrepreneur, a New Economy worker, or a creative-type, you'll find something of value in Godin's riffs. Written with a dose of humor, and short enough to be devoured in a trip to the bathroom, these think pieces are just what the doctor ordered to stir things up and give you a new perspective on the business of business. I have reviewed business books for years and can smell BS a mile away. Godin is one of the few "experts" who really get it. Highly recommended. Buy a copy because you'll want to read it again and again.

  • Side Gate
    2018-12-30 00:01

    This was the first complete book of Seth Godin's that I have read. I have read many of his blog posts and e-books. This book is a series of blog posts that he has previously written and you will probably not find all of them valuable to you at this moment in time. However, it has enough good and interesting information to be considered a valuable read for anyone who has not been reading his blog for a long time and wants to look at, and think about business in a new way. I enjoy being challenged to look at situations from a different perspective.