Read The Responsible Company: What We've Learned from Patagonia's First 40 Years by Yvon Chouinard Vincent Stanley Online


The Responsible Company , by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years' experience at Patagonia – and knowledge of current efforts by other companies – to articulate the elements of responsible business for our time. Patagonia, named by Fortune in 2007 as the coolest company on theThe Responsible Company , by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years' experience at Patagonia – and knowledge of current efforts by other companies – to articulate the elements of responsible business for our time. Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery. In plain, compelling prose, the authors describe the current impact of manufacturing and commerce on the planet’s natural systems and human communities, and how that impact now forces business to change its ways. The Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order. This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you’ll need by treating your workers, customers and communities with respect.  ...

Title : The Responsible Company: What We've Learned from Patagonia's First 40 Years
Author :
Rating :
ISBN : 9780980122787
Format Type : Paperback
Number of Pages : 160 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

The Responsible Company: What We've Learned from Patagonia's First 40 Years Reviews

  • Jen
    2019-05-19 04:38

    Just started reading this one because I really enjoyed Let My People Go Surfing, and Yvon Chouinard is one of my heroes. One of the reasons is that he is not afraid to scrutinize his company, his industry, and his own products in pursuit of greater responsibility. In the book, he and coauthor Vincent Stanley give compelling examples of how these tough questions can not just lead to doing GOOD, but also to doing WELL (more profit). They readily admit that Patagonia isn't perfect, that no company is, but it's critical to work toward the more sustainable end of the continuum and share knowledge so we can all improve.Lots of favorite quotes so far, including the following on pages 26-27: "Poke your nose into any store in the mall and look around. Much of what we produce to sell to each other to earn our living is crap... Every piece of crap, because it was manufactured, contains within it something of the priceless: applied human intelligence, for one, natural capital for another... We're wasting our brains and our only world on the design, production, and consumption of things we don't need and that aren't good for us."

  • Mark Peterson
    2019-05-14 05:36

    If you are serious about making your company more responsible to the environment and your employees, The Responsible Company is the book you should read. In the book, Yvon Chouinard makes the point that "Companies, not individuals, generate 75 % of the trash that reaches the landfill or incinerator. [Moreover], 90%of a product's environmental impact is determined at the design stage." Chouinard takes you a product lifecycle journey detailing how difficult it is to truly measure the environmental impact of a product in a global economy. As I do in my book, Guerrillapreneur, Chouinard challenges executives to integrate the environmental impact caused by their companies into their on-going business plans. However, Chouinard shows that a "responsible" company can not only implement these changes, the company can do so and reduce operating costs. The book includes templates and a change roadmap that companies can use to start their own journey. This book is a MUST read for every MBA student.

  • Bailey Urban
    2019-05-09 04:37

    This was a short book about what it means for a company to be responsible and sustainable. There were certainly some salient points on the topic of social impact. Moreover, the author did about as decent of a job as possible of it not being just a Patagonia love fest, especially considering this book is typically only sold in their stores. However, it was still rather dry and could have more stories from outside of Patagonia to bolster the argument and feasibility of the impact of having a "triple bottom line." I still learned a good amount, but if someone wanted to know the highlights, they could just flip through my copy and read what I highlighted and get the gist in about 5 minutes. Nonetheless, I'm grateful I read it.

  • Mary
    2019-05-15 04:25

    This was a pretty good sequel to 'Surfing' and just about as inspiring. Choinard reminds us that regardless of what we're doing in our lives we have a responsibility to make it right, whether that be the workers who make our products or the raw materials that go into them. Do we embrace a cradle to grave philosophy in our product lifecycle? Are the people that create and manufacture our products made to feel successful and secure? What about our customers? Does our product satisfy the needs that they were seeking? The book opens our eyes these and other sustainable questions that we might not otherwise think about. Choinard is humble, he admits that in the beginning they (Patagonia) didn't either but are now constantly challenging each other with possible better ways to make their products. What if we were to step back and assess the impact our decisions make on the lives of others and our planet? Would we change our ways? After reading this book (and Surfing) I know I will. I hope you will too.

  • Karla
    2019-05-03 05:46

    Thank you to Yvon Chouinard and Vincent Stanley for finally saying what every company, what every business, what every entrepreneur needs to hear. There are myriad ways to run a more responsible company -- responsible to the environment, responsible to the customers, responsible to the employees -- and still -- as evidenced by Patagonia -- make a profit. This book overflows with concrete, do it today details. I learned so much that I can apply to my own business, the most important being to actually reflect on my practices instead of just doing what everyone else does. A great book that will begin an important dialogue and lead us to the future. If you only read one business book this year, make it this one.

  • LuckyYogi
    2019-04-26 00:43

    Opened my eyes about how not only Patagonia carries out their business, but how the clothing industry has quite an impact on our natural resources...I used to be biased against Patagonia just based on what I see, what is marketed as their image. In my opinion, Patagonia really doesn't market enough toward mountaineers. My friend let me borrow this book and I was open to it. I now have an appreciation for the company as a whole.

  • Lucy
    2019-05-17 05:35

    Vstupujeme do fáze post-konzumní společnosti, protože ekonomika založená pouze na spotřebě přežila sebe i své základní principy - už neposkytuje dostatek dobře placených pracovních míst a kromě toho si otravuje vlastní studnu. Kniha je příkladem že to může být i jinak. Prvních 122 stránek je super, ale lepší je příloha s praktickými pokyny "doporučený seznma". Inspirativní knížka.

  • Andrew Westphal
    2019-04-26 04:27

    This book is not much more than the pale shadow cast by Chouinard's book "Let My People Go Surfing" in the florescent lighting of a business-school classroom. The checklists at the end of the book are a helpful resource for (aspiring) enviros to bring these topics of sustainability to their own workplaces, but it was generally a letdown as I progress through Patagonia's 3-volume library set.

  • Renee
    2019-05-03 03:37

    Great advice on moving companies forward

  • Nancy
    2019-05-08 02:21

    Redondant et contenant beaucoup de recommandations que l'on retrouve ailleurs mieux expliquées. Tout de même inspirant.

  • Synexe
    2019-04-22 08:30

    THE MAIN IDEA The authors argue that companies are responsible to a broad range of stakeholders: beyond just shareholders – though they are a very important constituent group. By meaningfully engaging with these various stakeholder groups companies are able to ensure that they can operate in a successful and sustainable way. INTERESTING TIDBITYves Chouinard (the founder of Patagonia Inc and one of the co-authors of the book) was one of the leading climbers of the ‘Golden Age of Yosemite Climbing’, participating in the first ascent of the North America Wall in 1964 using no fixed ropes. WHAT YOU REALLY NEED TO KNOW There are five key stakeholder groups that all companies are responsible to. They are: • Stockholders • Employees • Customers • Community • Nature Companies need to ensure that they actively work to engage positively with these groups. And, in doing so companies will provide a platform of ongoing and sustainable success. THE GENERAL OVERVIEW This is a different type of business book. You could almost think of it as a manifesto. Building on their experience building and running Patagonia Inc the authors outline what they see as the changes that are required by businesses to ensure not only their long-term survival and success but also the survival of humanity as a whole. Couching their argument in terms of the ecological crisis they see as imminent they provide an interesting and practical way forward to resolve these issues. Without claiming that they have all of the answers the authors provide detailed examples of the types of shifts that they have made over the years within Patagonia Inc in terms of living the values that they espouse in this book. The surprising thing to some might be the firms that they have worked with in making these shifts. Including firms like Walmart – who are not the types of firms you would generally expect to engage of the types of transformations that the authors suggest – the authors provide a road map forward for the corporate transformation that they argue is necessary for our long term survival. One of the really interesting aspects of the book is the concrete list of check-lists they append which companies can use to benchmark their current efforts and allow them a baseline as they move forward. It’s an interesting book, based on a big idea, which appears – through the experiences of Patagonia Inc – to actually lead to sustainable success.

  • Linda
    2019-04-30 02:34

    The book Let My People Go Surfing led me to read The Responsible Company, by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of Patagonia The Footprint Chronicles®. In The Responsible Company, Chouinard and Stanley have distilled their 40 years’ experience building and operating a world-class business that is profitable as well as people and planet friendly.The Bottom LineThe Responsible Company is a short, easy-to-read book that is for everyone—businesses, employees, and customers.Business leaders and managers receive practical information and ideas on how to jump start their own responsible company efforts.Employees have an opportunity to reflect on their own work, support their own company’s responsible actions or even instigate their own.As customers, we learn what types of questions we should ask before buying products. Sometimes, it’s as easy as asking oneself if we need it and then realizing we don’t.I was heartened to read about Patagonia’s willingness to share information and engage with competitors and companies not typically known for their environmental records. Maybe we can all work together towards a better business and economic model after all.Read the whole review at:

  • Paul Hudson
    2019-05-13 00:44

    Quick, interesting, informative read from a man whose perspective and honesty should be valued. Here are some quick points that will maybe entice you to check it out!-They chose the term Responsible instead of Sustainable because very few companies could ever truly be completely sustainable. We all make an impact on the environment... so let's be responsible about those choices-90% of the impact that a product is going to have is determined during the design phase of the product.-The gold for a single wedding band produces 20 tons of mining waste!-Patagonia might be viewed as a very progressive company, but much like the DNA shared between ape and man, 90% of the "DNA" that makes up businesses is common. Patagonia, Walmart, BP... all have a lot in common... all can learn from each other. -Walmart by GDP is as big as Switzerland. And with all the accounting and record-keeping of supply chain... Walmart is actually an amazing testbed for seeing what changes actually make a big impact. Minimizing packaging, the energy used at stores... good things for reducing impact on environment and for lowering costs.

  • Tom Watson
    2019-05-04 07:25

    Great book with which I found that I greatly resonate on many levels. I was expecting a book all about being an environmentalistic company, and discovered that it paints a much more well-rounded picture of company responsibility:. In addition to the usual responsibility to Stockholders (owners), they include employees, customers, communities, and nature. Note that although nature is last, that doesn't mean it's the least important. These are all of equal importance to the authors. But it is clear that unless they are responsible to the first ones, they won't be able to be responsible to the latter ones. And to some degree the reverse is also true. The authors were also very honest about their journey and current status of responsibility as a company. They also did not hold back on what they believe is the current state of our country and world, and the likely future of our economy and environment. This book is a must-read for anyone in business today, and is beneficial to virtually anyone who can read.

  • Sean
    2019-05-01 01:27

    Patagonia has been a model for companies to strive toward their level of operation as a responsible company. Company founders Yvon Chouinard and Vincent Stanley walk through what it means to be a responsible company in the current day of age and how consumers are more informed and more passionate about where their good come from and by what means. Patagonia affirms creativity in the modern businessman to solve large scale problems and combine responsibility within capital. "Many of our suppliers and customers are equally invested in this process of improvement. What engage us most deeply enlivens us. Lively, gratified workers make goodness possible- make it thrive."Even for those of us in non manufacturing careers, there are principles within this book for any person seeking to be deeply engaged in their work.

  • Steph
    2019-05-04 02:33

    p 64-65We are also, in our working lives, producers. This is our most active public role. We have less control over what we do at work than in our personal lives and in the voting booth, but it is as producers that we make the biggest difference. Ninety percent of a product's environmental impact is committed at the design stage; two-thirds of waste is generated by industry, not households—so what we do at work has far greater consequence than going out on a Saturday morning to trade in the Hummer for a Prius. What we do at work every day matters.p 65To take one step toward responsibility, learn something, take another step, and let self-examination build on itself has engaged everyone at Patagonia.

  • Jen
    2019-04-27 04:37

    This book is incredible. Two books in I've read in that past 6 months have drastically changed my view of the world and my passion for change. The Responsible Company is one of them.I sincerely thank the founders of Patagonia and the authors of this book for all that they are doing to make our world whole. It is people like them that inspire the rest of us to do better, to work harder, and to get as close as possible to a sustainable life, one in which we put back all that we take from the world.I know that we have a long way to go, and a large mountain to climb both in politics, in societal education and in corporate practices. But, this book has reaffirmed that change is our responsibility. I accept the challenge - do you?

  • Christopher
    2019-04-30 08:38

    While I typically never read business books, I was inclined to read this one due to the fact that Patagonia is known to be both socially- and environmentally aware. This is a slim volume that can be read in one sitting but one that requires a would-be business person to spend a considerable amount of time planning how to become responsible. I found the writing easy to read and the message uplifting. The writers made a point to explain that Patagonia isn't perfect but that they are trying to be the best they can be. In fact, they sound down right humble.Not a book I'll likely read again but I was glad to learn a bit more about the philosophy of the company.

  • Nathan
    2019-05-18 04:34

    Good book for those who are interested in changing their organization to be more responsible. The book is brief and an easy read, and has a worksheet you can use as a starting point at the end. Ray C Anderson's Mid-Course correction is a more thorough book on the topic, with more detail of what it takes. I would recommend reason both books though. The Responsible Company goes into the why a responsible company is important, which is quite inspiring.

  • Dave
    2019-05-09 02:33

    Solid read. Good for getting started thinking about the complexities of being "responsible" (as opposed to "sustainable") in business. The bibliography provides sources for digging deeper. I appreciated the expressions of humility; Chouinard and Stanley had their sustainability noses in the air and learned from others that being responsible is more complex than being the anti-big business company.

  • Tony
    2019-05-21 05:40

    "The Responsible Company" is a great read and a worthy companion to "Let My People Go Surfing." Well-written and accessible, it challenges us to examine the social, environmental, and economic consequences of our actions, and lays out a strategic yet common sense approach to doing good. Essential reading for MBA students, managers, entrepreneurs, consumers... pretty much everyone!

  • Dan Harris
    2019-04-29 04:27

    This book changed the way I act as a consumer, changed the way I eat, changed how I live at home, and changed the way I act in business. At the end of the book are 20 pages about steps to make any company responsible & sustainable. Those 20 pages alone are worth the price.

  • A.J.
    2019-05-10 01:20

    Excellent. Following a short ( and staggering ) introduction about why doing right by nature matters, the reader is given a basic recipe for creating a socially and environmentally responsible company. I'll be spreading this book around work and thinking about how I can do better myself.

  • Crystal Guthrie
    2019-05-01 06:43

    Inspirational and practical.Well told story of Patagonia's evolution as a company which is now recognized as a leader in corporate responsibility. This brief read includes resources so that you can implement change in your own workplace.

  • Aaron Brown
    2019-05-17 04:30

    Good but kind of dry compared to "Let my people go surfing"

  • Anthony Leutenegger
    2019-05-10 03:37

    Read this if you want to know how and why you should run a triple bottom line approached business. Great, quick and informative read! Patagonia = perfection,

  • Michael
    2019-05-11 00:48

  • Kelly
    2019-05-15 00:44

    Amazing with a clear list of how to direct a company in a sustainable direction

  • Alexandra
    2019-05-03 00:38

    Кратко, ясно и по същество. Задължителна книга за всеки начинаещ бизнес (и не само).

  • George Lewis
    2019-05-19 06:48

    thought provoking.