Read Madboy: My Journey from Adboy to Adman by Richard Kirshenbaum Jerry Della Femina Online


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Title : Madboy: My Journey from Adboy to Adman
Author :
Rating :
ISBN : 9781453211441
Format Type : Paperback
Number of Pages : 232 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

Madboy: My Journey from Adboy to Adman Reviews

  • Byron
    2019-01-01 12:50

    Fished this bad boy out of a dollar bin even though it only came out a few months ago. Kirshenbaum must lack buzz. He might need to take out an ad for himself. LOL. He was a big time ad guy in the late '80s and early '90s, and this is the story of his rise and rise and further rise in the business, written several years after he sold his firm for $6 gozillion. These days he operates a Twitter account and sponsors a Little Kirshenbaum Urban Achievers program/tax shelter. The problem with this book is that the subject matter wouldn't even necessarily interest his own family. The good thing about it is that it's surprisingly well-written. He obviously wrote it himself, and he has a certain gift with words. I found myself sorta kinda chuckling to myself every few pages. I'd describe the general vibe of this book as The Kid Stays in the Picture if it were both about and narrated by Michael Scott from The Office.

  • Catherine
    2019-01-23 20:04

    A fatuous book from a fatuous man. He actually refused to eat any food while in Germany, which is far more a reflection of his 'refined' read: narrow-minded, elitist tastes and complete lack of interest in genuine culture, than Germany's cuisine.Oh yeah and the models totally didn't smile...get it...cause no one smiles in germany since they lost a war in the 40s.He has a way with slogans and indeed these days his entire persona is one big slogan. This novel is a few interesting advertising anecdotes and one or two interesting bits of advice, mired in self promotional sludge. Have you heard about his trademark green cowboy boots? Well, you will, repeatedly, if you pick this up. They're FASCINATING because they're not brown...cause he's madcap and zany.Watch out for amazon kindle under $3.99 sales. There's often a reason for the price point.

  • Diane
    2019-01-10 16:09

    If you like Mad Men for more than just the "soapy" plotlines, you may enjoy this book. Richard Kirshenbaum owns a New York ad agency and tells the story of how he started it. There's lots of behind the scenes info on how advertising works and how they deal with clients. It's very much a service industry and when the client isn't always right, he describes how you can sometimes persuade the client of a better way to do it. He talks about how it's affected his personal life and he often describes his family life and relationships with his parents, grandparents, step-mother and wife and their contributions to why he's chosen the career he has.

  • Carol Mann Agency
    2018-12-23 19:05

    "A shimmering piece of work, in which the flash illuminates the creative act." —Kirkus Reviews"With Madboy, Richie Kirshenbaum puts it all together in one great book on advertising. How it should be done. How he did it. And isn't it great fun." —Jerry Della Femina"Madboy is the tell-all story of the modern ad world, crammed full of humor, wit, revealing anecdotes, and accurate portrayals of advertising's most colorful characters. Richard Kirshenbaum is Long G'Island's Don Draper. I am going to get around to reading the parts of the book I'm not in real soon." —James Patterson

  • Dodey
    2019-01-08 19:00

    Years and years ago I thought I wanted to get into advertising design - now I am glad I didn't - I am just not cut out for the life he describes here. A little too much name dropping and I would have liked to hear more about the actual process of making an advertisement from start to finish. But it was an ok read.

  • Stephen
    2018-12-31 14:08

    I really enjoyed this book. It is an entertaining read about advertising, business, life, the 80s, and the Five Towns on Lawn G'Island.

  • susan
    2019-01-02 18:01

    I enjoyed this book. I worked in New York during the 60's in advertising - so found it interesting

  • Kath
    2019-01-18 19:14

    I thought this would be interesting. I was wrong.

  • Mandy
    2019-01-17 18:55

    This book started out interesting but then started to read like a manual for the advertising business.

  • Dave Wagner
    2019-01-06 12:55

    Interesting insight into the advertising business. As literature, not so much.