Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't.ThWhy does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't.The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact.For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's "feel good" issues--education, the environment, health care, the arts, and animal rights--now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to "sell" their impact to a new set of stakeholders.Using his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide toUnderstand the role of social change in our economy Capture and communicate impact in simple, compelling terms Identify the new market stakeholders that value nonprofit outcomes Create powerful value propositions to increase leverage Improve the success of a nonprofit's pitches to funders The End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders....
|Title||:||The End of Fundraising: Raise More Money by Selling Your Impact|
|Number of Pages||:||240 Pages|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
The End of Fundraising: Raise More Money by Selling Your Impact Reviews
Good insights with a formula to understand your impact. Nevertheless, you still need some leverage to put this into practice. Well suited for larger organizations with presence.
For non profits looking to expand resource development, this book is a must read. It's conceptual with simplified language that boards would appreciate but practical enough for staff to find useful. The author doesn't simply create a new framework of thinking; he backs his ideas with real stories of non profits that are creatively looking to sustain funds. Too often, fundraisers are constantly chasing the same old donors who don't care about results ("psychic benefits") or foundations who are only interested in their priority areas and force non-profits to justify return on THEIR investment. The power of the book is to think about how a non-profit can find new "buyers" by moving into the broader economy.u
Jason Saul gets it. As much as anyone you will find, Jason understands the futility that most nonprofits suffer in raising funds. The wrong questions are being asked and the wrong ask is being given.In this well written book, Jason gives examples of how you can move away from asking for a handout and appealing to physic benefits, to selling you true impact and becoming a partner adding intrinsic value to those who you are requesting funds. Anyone who is working for a nonprofit and anyone who is considering supporting one should read this book.
At first I felt like this book was not really useful, but the last several chapters I found to be rather insightful. However, like all things, the methods discussed are easier said than done.